Jodie Robins

Fractional Marketing Support including Klaviyo overhaul (2025), AI implementation for efficiency and Paid Media restructure (Jan 2026). BROAS improvement from 3.5 to 7.8 within 6 weeks of Paid Media restructure and AI workflow adoption.

Led marketing function within a high-growth team. Delivered consistent performance efficiency. Integrated customer insights into strategy. Managed multi-channel execution. Drove international growth and launched into key registry partners.

Full CRM and email campaign review, resulting in 3X donations vs previous period. Introduction of Paid Search and evergreen Paid Social ads, with immediate uplift in both subscription sign ups and one off donations in month one.

Led brand execution strategies across DTC, wholesale, and digital channels. Achieved a 2x increase in customer acquisition during BFCM. Revamped loyalty programs and CRM strategies. Partnered cross-functionally for retail activations. Overhauled website navigation and UX.

Delivered record-breaking growth through digital, eCommerce, and CRM strategies. Exceeded sales targets and increased retention. Led team development, utilized data-driven strategy, and optimized customer journeys.

Led digital, eCommerce, and CRM initiatives. Achieved record-breaking growth and exceeded sales targets. Launched SMS marketing and improved eCommerce conversion rates. Implemented CRM journeys and loyalty program enhancements.

Drove strategic marketing initiatives. Generated incremental revenue and increased ROAS. Collaborated on LGBTQIA+ initiatives. Positioned ANZ market as best-in-class. Boosted foot traffic and implemented training initiatives.