Jo-Zanne Maud Owen
Chief Marketing Officer
Experienced Strategic Marketing Leader with Expertise in Brand Management, Performance Marketing, and Team Leadership
About
Jo-zanne Owen is a strategic marketing leader with extensive experience in integrated marketing strategies, brand management, performance marketing, and leadership. She excels in developing and executing marketing prioritization frameworks, unifying marketing teams, and enhancing brand cohesion. Jo-zanne is skilled in implementing content strategies, performance frameworks, and leading cross-functional teams. She has a strong track record of achieving partnership satisfaction, increasing student engagement, and driving marketing efficiency. Jo-zanne holds a Master of Management with Distinction and has professional certifications in Change Management, Facilitation, Customer Experience Strategy and Design, and Human-centered System Design.
Experience
University of Melbourne
Associate Director, Strategic Partnerships (2024 – Present)
Oversaw value proposition development and go-to-market strategy for an educational portfolio, improved strategic alignment, and achieved high partnership satisfaction. Designed ways of working to enhance collaboration across departments.
Melbourne School of Professional and Continuing Education, University of Melbourne
Director, Product and Customer Experience (2022 – 2024)
Led cross-functional team in product design, customer experience, and business improvement, resulting in a 30% increase in student engagement. Developed enterprise-wide CX strategy and product design principles.
University Communications and Marketing, University of Melbourne
Customer Strategy Manager (2021 – 2022)
Delivered attitudinal segmentation model, managed Open Day program, conducted market research projects, and developed customer value propositions and experience strategies.
University Communications and Marketing, University of Melbourne
Program Director – Strategic Marketing Transformation (Concurrent Role) (2020 – 2021)
Managed a $2.5M budget, led university-wide marketing transformation program, and implemented strategic marketing investment prioritisation framework. Achieved a 30% uplift in marketing efficiency.
Melbourne School of Professional and Continuing Education, University of Melbourne
Director, Marketing and Customer Experience (2018 – 2021)
Led cross-functional team of 38 staff, enhanced marketing efficiency by 20%, increased enrollments by 20%, and launched new microcredential offering. Implemented integrated marketing approaches.
Graduate Online Melbourne, University of Melbourne
Head of Marketing and Customer Service (2016 – 2018)
Developed go-to-market strategy, drove a 25% increase in enrollments, and scaled service team. Implemented coaching and quality frameworks to elevate customer experience.
Ready to work with Jo-Zanne Maud Owen?
Get matched with Jo-Zanne Maud Owen or another top marketing consultant in minutes.