Jo Schmid

Led corporate communications for a technology infrastructure rollout, developed communications strategy, produced content packs, and drove internal engagement and adoption.

Managed internal communications, crafted communication plans, and delivered newsletters and human-interest stories to ensure team alignment with organisational goals.

Led the national campaign marking 50 years since the Vietnam War, developed communication strategies, engaged with ministerial offices, and received recognition for campaign impact.

Oversaw the national brand strategy, conducted a brand review, and worked with brand managers across regions to align communications and marketing.

Built and scaled an AI-powered marketing membership for small business owners, growing to 600+ active members globally through organic and paid channels. Created multiple training programs and proprietary AI marketing systems, achieving consistent $10K+ monthly recurring revenue.

Managed organisational change during a departmental merger and later handled change communications for the launch of a content management system. Partnered with external organisations on conservation initiatives.

Produced content for a transformation project, managed executive communications, and executed email campaigns reaching a large subscriber base.

Created and scaled a national floating fitness and activewear brand, securing ACT Government funding and developing partnerships with Swimming Australia. Managed all aspects of the company from product design to marketing.

Founded a yoga and wellness brand offering creative experiences like Goat Yoga and Float Yoga. Awarded ACT Government grant and partnered with brands like Lululemon and Red Paddle Co.

Conducted regulatory compliance investigations, informed stakeholders on compliance matters, and supported enforcement outcomes. Liaised with external agencies and drafted compliance letters.