Jess Romeo
Chief Marketing Officer
Experienced Strategic Marketing Executive Specializing in Integrated Campaigns and Team Leadership
About
Strategic marketing executive with over 15 years of experience in FMCG, global markets, and foodservice. Skilled in integrated campaign management, customer engagement, digital transformation, and leading cross-functional teams. Excels in data-led decision-making, P&L ownership, and brand building. Experienced in directing large teams to deliver bold marketing strategies that drive revenue and customer loyalty.
Experience
Simplot Australia (Melbourne)
Director, Marketing Communications, Digital and Consumer Insights APAC (2023 – Present)
Leads a team in delivering marketing capabilities, insights, design, comms, content, e-commerce, and digital plans. Develops and executes comprehensive marketing strategies with a focus on digital channels and data-driven decision-making. Manages brand communications and digital transformation.
Simplot Australia (Melbourne)
Head of Marketing – Potato, Snacking and Birds Eye Brand Lead (2021 – 2023)
Leads portfolio and brand strategy, driving profitable growth. Develops campaigns achieving strong ROI and innovation in the product pipeline. Collaborates with retail and foodservice partners for mutual profit maximisation.
Kraft Heinz US (Chicago)
Marketing Director – Sauces, Enhancers & Foodservice (2020 – 2021)
Leads strategy, communications, and innovation across brands like Heinz and Kraft. Successfully launches new products, drives brand initiatives, and collaborates with sales for business growth.
Kraft Heinz US (Chicago)
Associate Director, Whitespace Innovation (2018 – 2020)
Leads strategy and development of new platforms to drive business growth. Successfully launches innovative products like 'Just Crack an Egg', delivering incremental revenue. Implements design thinking approach for innovation.
Les Mills International (London)
Marketing Director (UK + growth markets) (2016 – 2018)
Leads marketing team for B2C & B2B growth. Drives business transformation, digital media optimization, and international market expansion. Achieves high Gallup scores and significant lead generation growth.
Lactalis UK (London)
Marketing Manager UK (2014 – 2016)
Leads marketing department for UK growth. Drives portfolio efficiency and high performance from the team.
Mondelez International (Melbourne)
Senior Brand Manager – Grocery and Beverages (2013 – 2014)
Leads segment business team to deliver Grocery P&L including brands like Kraft and Kenco. Oversees R&D, supply, finance, marketing & sales for successful brand management.
Key Skills
Key Industries
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