Jamie Wu
Digital Marketing Coordinator
Experienced Marketing Coordinator with Strong Analytics & CRM Skills
Summary
Performance-driven Marketing Coordinator experienced in healthcare, eCommerce, and education sectors. Skilled in email automation, paid social, SEO, and content strategy. Proficient in Excel, ActiveCampaign, Power BI, and Google Analytics. Adaptable with strong cross-cultural awareness. Experienced in creating and executing marketing campaigns, improving engagement and conversions.
Experience
Unityhealth, Melbourne
Digital Engagement Officer (2024 - current)
Delivered targeted email campaigns using ActiveCampaign to healthcare professionals, improved open rates by 20%, created branded assets with Canva, conducted data analysis in Excel, and collaborated across teams with Jira.
Cards for A Cause, Enactus Melbourne
Marketing Lead (2023 - 2024)
Executed full-funnel marketing strategy for an e-commerce store, grew sales through Red Note, increased Shopify site conversions, managed Mailchimp flows, and mentored a team.
Jamie Wu (TikTok & Instagram)
Social Media Content Creator (2022 - 2023)
Built an engaged audience on TikTok & Instagram, partnered with local brands, increased watch time through content testing, and featured by ABC News for creator insights.
Molnlycke Health Care, Singapore
Sales & Marketing Executive (2021 - 2022)
Supported marketing communications, improved order accuracy with inventory dashboard, implemented Power BI for workflow automation, and managed product launch logistics.