Jacqui Howden
Marketing Expert
Driving Growth & Results for Property Leaders Through Marketing, Strategy & Customer Experience
Summary
I bring deep property expertise, creativity, and a strategic, data-driven approach to driving growth, value and results.
๐๐ฒ๐ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ
โข Extensive property expertise in multiple sectors, including complex and large-scale residential, retirement, commercial, and mixed-use.
โข Full development lifecycle experience, from investment and pre-acquisition, brand development, and visioning to marketing strategy, execution, and advocacy and engagement through storytelling, programming and partnerships.
โข Strategic partnerships with some of the biggest brands, such as Nike, Puma, Sephora, Mecca, and Universal Studios.
โข Led award-winning placemaking initiatives such as St Jeromeโs Hotel, Nike Training Club, and Rooftop Tennis Club.
โข Customer-centric and insights-led, blending data with creativity to inform decisions and deliver meaningful outcomes.
โข Known for inspiring teams and partners through my creativity, strategic thinking, and a highly collaborative approach.
โข Experienced across private and public sectors, partnerships with social enterprises, artists, and First Nations collaborators, connecting place with purpose.
As a fractional marketing consultant, I provide flexible, cost-effective support on a project, contract, or retained basis. I integrate quickly, bringing cross-sector expertise, offering a smarter, more efficient way to access senior expertise for your team on your terms and when needed.
๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐ข๐ง๐๐ฅ๐ฎ๐๐:
ASA Real Estate Partners
Studio Round
ICD Property
Comm/
Carta Strategy
Development Victoria
Experience
MiLA Marketing & Strategy Consulting
Fractional Marketing Director (2024 - current)
๐ ๐ซ๐๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐๐ง๐ญ ๐๐จ๐ซ ๐๐๐๐๐๐ซ๐ฌ ๐๐ง๐ ๐๐ง๐ง๐จ๐ฏ๐๐ญ๐จ๐ซ๐ฌ ๐ข๐ง ๐๐ซ๐จ๐ฉ๐๐ซ๐ญ๐ฒ, ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ ๐๐ง๐ ๐๐๐ฌ๐ข๐ ๐ง
I seamlessly integrate into your team at any stage, from pre-acquisition to post-completion, bringing deep industry expertise, innovative thinking, and a passion for delivering results.
๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐ข๐ง๐๐ฅ๐ฎ๐๐:
ASA Real Estate Partners
Studio Round
ICD Property
Comm/
Carta Strategy
Development Victoria
๐๐๐ซ๐ฏ๐ข๐๐๐ฌ:
โ๏ธ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ: Brand, marketing, place making and events
โ๏ธ ๐๐ซ๐๐ง๐: Naming, visioning, positioning, personality, and value proposition development
โ๏ธ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ : Storytelling, collaborations, PR, collateral development, events, and digital marketing
โ๏ธ ๐๐๐ฅ๐๐ฌ: Pitch proposals, lead generation, conversion, nurturing, sales reporting, performance optimisation, and display suite execution.
โ๏ธ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ: Profiling, journey mapping, move-in experience design, catchment analysis, and research
โ๏ธ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ: Competitor analysis, macro and micro trend insights
โ๏ธ ๐๐ญ๐๐ค๐๐ก๐จ๐ฅ๐๐๐ซ ๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ: Occupants, retailers, government, media, VIP guests, social enterprises, and First Nations.
Lendlease / Keyton
National Marketing Manager - Development (2023 - 2024)
Leader in creating diverse senior living communities with a $2 billion investment. Optimized sales and marketing strategies, aligned market insights with product strategies, managed budgets, and led standardisation of marketing across developments. Collaborated with key stakeholders to drive advocacy and innovation.
Lendlease
Property Marketing Manager (2019 - 2023)
Developed local place marketing strategy for Victoria Harbour, managed key stakeholder relationships, led leasing strategies, provided competitor insights, and supported innovative technology in marketing and sales. Actively promoted Reconciliation Action Plan initiatives.
GPT Group
Senior Marketing Manager (2011 - 2019)
Managed marketing for Melbourne Central, negotiated major partnerships, led a team, repositioned the centre, developed art strategies, and ensured risk compliance. Invited to join Melbourne Innovation District for city's future development.
Myer
National Advertising Specialist (2008 - 2010)
Responsible for national advertising initiatives at Myer, contributing to brand visibility and marketing campaigns.
Qualifications
Arts Communication Degree. Major Public Relations (2006)
Monash University