Greta Hearle
Marketing Strategist
Experienced Marketing Consultant with 20 Years of Expertise in Strategy, Event Management, and Brand Communications.
About
As a former Head of Marketing for a tech start-up, I offer practical guidance and insights to help businesses succeed. With over 15 years of marketing experience in Legal Tech, Retail, and Government, I excel in channel-focused marketing, event management, automation software implementation, and budget management. Skilled in developing multi-channel marketing initiatives and overseeing marketing campaigns, I am detail-oriented and analytical. My educational background includes an MCom in Marketing from the University of NSW and a Cert in Direct Marketing from ADMA.
Experience
GJH Marketing Solutions
Marketing Consultant (2023 – Present)
Creating annual marketing strategy and tactical plans
Complete event management, from concept creation and launch to seamless planning and execution on the day, regardless of scale.
Marketing communications assistance including copywriting for emails, social media, blogs, or press releases.
Full scale marketing campaign management
Smokeball - Sydney
Head of Marketing (2017 – 2024)
Development and growth of a high-performing channel focused marketing team
Launching Smokeball's annual national event Spark, achieving a net promoter score of 9/10
Implementation of marketing automation software Pardot
Development of multi-channel marketing initiatives to support product releases and business goals including lead generation
Responsible for marketing budget and weekly reporting to revenue team
Key Skills
Qualifications
Masters of Commerce (2005)
University of New South Wales
Key Industries
Software & Tools
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