Francesca De Michele
Marketing Strategist
Experienced Senior Marketing Specialist with expertise in ABM, demand gen & partner marketing. Skilled in brand building & team leadership.
About
Francesca De Michele is a Senior Marketing, Branding & Communications Specialist with 15+ years of experience in B2B and B2C marketing across technology, consulting, and financial services. She excels in account-based marketing, demand generation, and partner ecosystem marketing, particularly in AI and digital transformation. Francesca has a proven track record in building and leading marketing functions, developing national strategies, and driving measurable pipeline growth. She is skilled at collaborating with executive leaders, partners, and cross-functional teams to enhance brand recognition, customer acquisition, and revenue outcomes.
Experience
Minerva Partners & Uptio
Marketing Director (2020 – Present)
Built and led the marketing function, designed national integrated marketing campaigns, managed ABM plans, developed inbound marketing strategy, handled paid advertising, and initiated exclusive C-suite roundtables to generate leads.
Gateway Bank
Senior Manager, Brand and Marketing (2016 – 2020)
Directed brand strategy, led a team of specialists, managed P&L and budget for marketing, and executed integrated campaigns to grow B2B and B2C channels.
Gateway Bank
Marketing Manager, B2C (2015 – 2016)
Developed marketing calendar, implemented strategies to drive product growth, and launched large-scale B2C event and new website.
SiteMinder
Assistant Marketing Manager – Global (2013 – 2015)
Led campaign planning for global markets, managed automation and partner marketing, and coordinated events and PR with overseas agencies.
Key Skills
Key Industries
Software & Tools
Ready to work with Francesca De Michele?
Get matched with Francesca De Michele or another top marketing consultant in minutes.