Fran Flynn
Brand Strategist
Experienced Senior Creative Director Specialising in Brand Development & Strategy
About
Experienced senior strategy-led Creative Director with a diverse background in commercial brand development. Holds an MBA Certificate in Business & Marketing Strategy. Skilled in brand audits, campaign architecture, strategic and creative concept development, team mentoring, e-commerce performance review, and founder advisory. Demonstrated ability to translate strategic intent into cohesive, high-performing creative in offline and digital settings. Extensive experience in graphic design and photography, with a strong foundation in marketing and business strategy.
Experience
Bond University
Lead Educator Image, Photography & Design P/T (2025 – Present)
Lecturing on photography and design one day per week at Bond University since January 2025.
Gold Coast
Founder & Creative Director (2018 – Present)
Following a move to the Gold Coast, I established Fran Flynn Photography & Design, specialising in strategic visual marketing for food, product and lifestyle brands. My work spans brand positioning, visual strategy and commercial content production for clients including IHG Group, Crowne Plaza, Peppers, ACP Magazines and Husk Distillers. I have also led the development of several multi award-winning cookbooks, leading strategy, photography and design for clients including Gwinganna Lifestyle Retreat and The Fabulous Ladies Wine Society.
Byron Bay
Founder & Creative Director (2012 – 2017)
After a photography project in Namibia, I relocated to Byron Bay and established Frangipani Creative, a brand, design and visual marketing agency specialising in fashion and food brands. Alongside creative production, I advised clients on brand positioning and campaign strategy, working with brands including Lisa Blue Swimwear and Byron Bay Coffee Company. During this period I also taught design and photography courses for SAE Institute and Le Cordon Bleu.
Sydney - Corporate Sector
Creative Director/Project Manager (2001 – 2010)
During the dot-com boom in Sydney I held senior creative roles with progressive digital agencies. As Creative Director at K*Grind I led the company’s pivot from a broadband youth media platform to online campaign development for clients including PlayStation, Red Bull and Singtel. I later worked at Nemas delivering digital and brand projects for corporate, pharmaceutical and public sector clients including the City of Sydney.
International Freelancer
Senior Designer/Art Director (1998 – 2001)
I spent several years travelling internationally while undertaking contract roles in London and Sydney, with repeat engagements for agencies including Reid Business Communications (London) and Marketing Drive (Sydney). During this period I worked on BTL campaigns and brand activations for United Distillers & Vintners brands including Baileys, Bundaberg Rum and Stolichnaya Vodka, as well as marketing campaigns for a major theatre group.
Ireland - Graphic Designer
From Junior to Senior (1991 – 1998)
I studied Graphic Communications & Design (major in Photography) through a City & Guilds apprenticeship-style degree program while working full-time in design studios. During this period I worked with companies including Apple Centre Dublin, Aer Lingus and CBT Systems (now Skillsoft), progressing from Mac operator to senior designer and ultimately creative project manager.
Qualifications
Introduction to University Teaching (2025)
Bond University
Advanced Studio Lighting & Commercial Imaging (2003)
Australian Centre for Photography
Certificate in Business & Marketing Strategy (2002)
Australian Institute of Management
RPL - AQF in Computing (2001)
Australian Computer Society
Leadership, Change & Management Training (1998)
CBT Systems
Team Management and Appraisals (1997)
Irish Management Institute
Graphic Communications & Design (1995)
City & Guilds
Key Industries
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