Eduardo Morales
Digital Marketing Strategist
Experienced Fractional CMO and Growth Marketing Consultant specializing in Go-to-Market Strategies and Startup Commercialization.
About
Eduardo Morales is a Fractional CMO based in Perth, Australia, with expertise in Go-to-Market Strategies, Growth Marketing, and Startup Commercialization. He has worked with notable companies like Nike, Depop, and BetterLabs, tailoring strategies for market entry success and sustainable growth. Eduardo also has experience in influencer marketing, community growth, and performance programs. His teaching experience includes courses on Influencer Marketing at FIT in NYC. Eduardo combines strategic marketing leadership and a tasteful eye for Brand, with a focus on customer acquisition, demand generation, and community-led growth methods.
Experience
BetterLabs
Startup Lead (2023 – 2025)
Led the commercialization process from research to GTM strategy for innovative ventures at Betterlabs in Australia.
Ephemeral Tattoo
Community, Growth & Performance Influencer Marketing (2021 – 2022)
Developed influencer marketing strategies and community programs for Ephemeral Tattoos.
Nike
Community Director (2019 – 2020)
Contributed to the growth marketing strategy and process at Nike Valiant Labs startup.
Eduardo Morales Consulting
Fractional CMO & Growth Marketing Consultant (2017 – Present)
Providing strategic marketing leadership for Australian startups, tailoring strategies for scalable growth. Past clients include Nike, Depop, and others.
FIT
Influencer Marketing Professor (2017 – 2019)
Taught Influencer Marketing and Instagram Business classes, focusing on platform understanding and execution.
Depop
US General Manager (2016 – 2016)
Managed user growth and team success, doubling growth rate and achieving top rankings in the app store.
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