Debbie Elkind
Content Strategist
Clear, Consistent, Human - Content That Actually Sounds Like You
About
Debbie Elkind is a seasoned Brand Voice & Content Strategist with over 20 years of experience in crafting engaging communication for purpose-driven organisations. Specialising in translating complex work into compelling narratives, she excels in content strategy, communications management, and senior-level copywriting across various channels. Debbie has a proven track record in communications leadership, content & editorial strategy, stakeholder communications, brand voice & governance, editing, and proofreading. Her work includes leading brand voice strategy, delivering copywriting, and providing content support for major destinations and organisations like Tourism Australia and AWS Exec Leaders. Debbie has also been instrumental in evolving brand voices and executing content strategies at organizations like the Insurance Advisory Service and the Office of Environment and Heritage NSW. Her journalism background enhances her editorial instincts and audience awareness.
Experience
Tourism Australia
Senior Digital Copywriter (2020 – 2023)
Partnered with brand, marketing, and media teams on major domestic and international campaigns. Delivered content across various platforms for Australia.com, ensuring alignment with global brand voice and campaign objectives.
AWS Exec Leaders (via George P. Johnson Agency)
Content Strategist & Lead Copywriter (2020 – 2023)
Developed website content, eDMs, and digital communications for a global executive leadership community. Produced clear, engaging thought leadership content provided to senior business, technology, and academia leaders.
Place Management NSW
Publications Manager; Senior Content Strategist & Copywriter (2016 – Present)
Appointed as Publications Manager, responsible for all organisational communications, setting editorial direction, governance, and content priorities. Led brand voice strategy for the 2019 Darling Harbour rebrand. Transitioned to freelance role providing senior-level communications and content support. Continued to deliver copywriting, editing, content strategy, and stakeholder-facing communications for major projects.
Insurance Advisory Service
Marketing Communications Manager and Strategic Content Partner (2015 – Present)
Led the evolution of the IAS brand voice and content ecosystem through a leadership transition and full brand redevelopment. Defined content strategy and channel priorities, executing across social media, editorial, and digital communications. Translated complex financial concepts into clear, human-centred communications.
Office of Environment and Heritage NSW
Communications & Copywriting Consultant (2014 – 2016)
Delivered website copy and campaign content for NSW National Parks and Wildlife Service. Supported conservation, visitor education, and public engagement initiatives, including environmental campaigns like whale watching and wildlife education programs.
Qualifications
Masters in Writing (2008)
University of Technology Sydney
Bachelor in Psychology Honours (2000)
University of California at Berkeley
Bachelor in Psychology (1998)
University of Auckland
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