Danielle Macinnis
Marketing Manager
Experienced Marketing Strategist and Digital Expert Specialising in Small Business Transformation
Summary
Insightful and results-driven marketing strategist with 20+ years of experience in transforming small to mid-sized businesses. Specialising in strategic marketing planning, digital campaigns, CRM integration, SEO, content marketing, and customer journey mapping. Proficient in Klaviyo, Mailchimp, HubSpot, Zoho, and various analytics tools. Known for building scalable marketing systems, simplifying digital strategy, and enhancing teams through automation and innovative tools.
Experience
MacInnis Marketing
Founder & Director (2006 - current)
Led strategic marketing for 100+ Australian businesses, executing end-to-end strategies for various industries. Notable achievements include successful digital executions for WorkPlace Defender, email flow optimization for Hartshorn Distillery, and rebranding for Malvern Physio Clinic and Living Love. Also provided coaching, reporting, and spearheaded SmallBizPromptShop.com.au.
HP Australia/NZ
Product Marketing Manager, LaserJet Portfolio (2000 - 2010)
Managed go-to-market strategies for HP LaserJet range in Australia and New Zealand, launching multiple products, introducing valuable training tools, and collaborating with sales and product teams effectively.
Lend Lease (Delfin Property Group)
Marketing Manager (1998 - 2000)
Planned and executed marketing campaigns for residential and community developments, demonstrating expertise in marketing and brand repositioning.
Qualifications
Marketing (2003)
Monash Uni
Bachelor of Education (1998)
Deakin Uni