Daina Mccauley

Developed and implemented comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. Oversaw digital campaigns, event marketing, B2B partnerships, sponsorships, new product development, and optimised marketing efforts across multiple channels.

Facilitated art lessons/workshops for individuals, groups, and corporates. Managed after-school art lessons from prep to high school, website maintenance, database, sales, and marketing. Clients included Suncorp, Willow Tree OT, Samford State School, and more.

Managed a team, provided guidance on marketing plans, identified valuable insights for business growth, developed best practice plans, and created a strategic approach around diversity and inclusion. Established a valuation guide for sponsorships and partnerships.

Managed UM's strategic product offering at a state level across various client businesses. Led the development and implementation of campaign strategies, new business development, and workshops to generate campaign ideas. Built relationships with QUT and external agency partners.

Part of senior management team across all client business (Individual client

billings ranging from $5m to 25m p.a.)

• Responsible for delivering UM’s strategic product offering at a state level

• Key clients: TEQ, RACQ, McDonalds

• Part of New Business Development team - building new business pipeline

• Overseeing all campaign strategies, from strategic platform development

through to implementation

• Development and compilation of all final communication strategies

• Facilitation of workshops and brainstorms in order to develop campaign

ideas and responses

• Assisted planner buyers in the implementation of campaigns, helping them

to understand ideal frequency, weighting, rotation of messaging etc.

• Compilation of the Annual Campaign Highlights to Federal Government,

summarising all campaigns run through UM each year

• Compilation of all Media Award/ Competition Entries

• Monthly Strategy updates to the agency

• Presentation of strategy proposals, campaign summaries and media

training to client teams and departments, as well as at Industry events (MFA/

NGEN)

• Instrumental in developing close working relationship with QUT, co-

ordinating and participating in guest lectures and tutorials.

• Key player in developing strong working relationships with Mediabrands

and other external agency partners. Client, Media, Creative agency, PR,

Research, Branded Content and Event partners