Chris Dale
Chief Marketing Officer
Experienced Fractional Chief Marketing Officer with expertise in brand strategy, marketing automation, and campaign management.
About
Chris Dale is an experienced Fractional Chief Marketing Officer (CMO) with expertise in brand and marketing strategy, campaign management, content marketing, CRM, and marketing automation. He is skilled in using various marketing platforms and tools, including Adobe Creative Suite, HubSpot, Salesforce Marketing Cloud, and Google Analytics. Chris has a Master of Commerce and a Bachelor of Business in Marketing. His career includes roles at MarketingHQ, PGA of Australia, PGA Tour of Australasia, IMG, and Hutchison Telecommunications. He has managed rebranding projects, developed marketing campaigns, conducted brand audits, and led sales and marketing functions.
Experience
MarketingHQ
Fractional Chief Marketing Officer (2010 – Present)
As a Fractional CMO, created and implemented marketing campaigns, managed brand audits, rebranding projects, and content marketing strategies. Utilised platforms like HubSpot and SEO audits to drive lead acquisition for clients in various industries.
Professional Golfers Association (PGA) of Australia & PGA Tour of Australasia
National Marketing Manager (2006 – 2009)
Managed rebranding, developed creative campaigns, commercialised marketing assets, and revamped the PGA website to enhance sponsor benefits.
Professional Golfers Association (PGA) of Australia & PGA Tour of Australasia
Sales & Marketing Manager (2005 – 2006)
Led the rebranding of the PGA Tour of Australasia, developed strong industry relationships, and identified new business opportunities across the golf industry.
International Management Group (IMG)
Sales & Marketing Executive (2002 – 2004)
Managed key partner relationships, secured sponsorships, and evaluated sponsorship deliverables across various IMG properties.
Hutchison Telecommunications (Orange & 3 Brands)
Brand & Sponsorship Manager (2000 – 2001)
Established sponsorships for the Orange brand, managed the business case for key sponsorships, and oversaw successful sponsorship programs like the Orange Arrows Formula One Team at the Australian Grand Prix.
Key Skills
Qualifications
Master of Commerce (Advanced Marketing) (2003)
University of New South Wales
Bachelor of Business (Marketing) (1995)
Royal Melbourne Institute of Technology
Key Industries
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