Charlie Syme
Chief Marketing Officer
Charlie loves problem solving and creating sharp, creative campaigns that deliver results.
About
Renowned marketing guru Seth Godin said about becoming a marketer: “Go find a charity that you care about and raise $10k for them”
That’s exactly what Charlie Syme did, only it was $50m for Oxfam Australia. Since then he’s been helping great brands like B Lab, Swinburne and Transpire to elevate their work with simple, impactful marketing – and having a blast while doing it.
Charlie loves telling great stories, working with great people and and getting fired up over important stuff.
Experience
CI&T
Head of Marketing (2021 – 2023)
B2B Marketing in the hyper competitive technology services sector
CORE Markets
Marketing Manager (2020 – 2021)
Launched a new SaaS offering for the energy sector, with new name, website, onboarding plan, content and marketing program.
Sustainable Australia Fund
MarComms Manager (2018 – 2020)
Launched Sustainable Australia Fund nationally with a new brand and messaging, after starting life as a City of Melbourne initiative. Was in charge of the go to market plan, sales funnel, marketing program and all comms.
Qualifications
Brand Strategist (2021)
Section
Mini MBA (2016)
Marketing Week
Professional Writing & Editing (2013)
RMIT
Arts/Commerce (2005)
Monash
Testimonials
"Charlie’s been doing exceptionally well! His professionalism shines through, and he’s consistently delivering high-quality work. We’re really pleased with his skills and dedication!"
Catustayam Pty Ltd trading as Local Dental
"Things are going well so far. We've had a few meetings to touch base, and we're still in the process of understanding each other’s working styles. It’s a work in progress, but we’re getting there."
Catustayam Pty Ltd trading as Local Dental
Key Industries
Software & Tools
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