Chad Pearce
Chief Marketing Officer
Experienced B2B Marketing Leader with 20+ Years in Driving Business Growth
About
An accomplished Executive Marketing Leader with 20+ years of experience building and transforming B2B marketing organizations across Asia Pacific and Japan, partnering with enterprise and high-growth technology companies to architect modern, revenue-driven marketing engines.
Former regional CMO and Vice President across global leaders including CrowdStrike, Zendesk, Microsoft, Salesforce, and Fuji Xerox, with a consistent record of delivering sustained pipeline acceleration, brand growth, and operational transformation.
Recognized for building high-performance teams, designing scalable operating models, and turning strategy into measurable growth. A trusted advisor to executive teams navigating scale, complexity, and market inflection points,
Proven track record and multiple award winner delivering:
- Rapid diagnosis and modernization of marketing teams
- Pipeline acceleration aligned to revenue strategy
- Global-to-regional strategy development
- Asia Pacific and Japan execution discipline
- Brand positioning and competitive differentiation
- AI-enabled marketing capability design and deployment
- High-performance team design, coaching, and leadership development
Experience
CrowdStrike
Vice President, APJ Marketing (2024 – 2026)
Led APJ marketing through significant growth and crisis response, aligning regional execution with global strategy, improving brand performance, and modernizing marketing execution through AI-driven programs.
Zendesk
Vice President APAC Marketing (2020 – 2024)
Transformed pipeline growth, increased brand awareness, and led global marketing programs across different business segments in the Asia Pacific region.
Microsoft
Chief Marketing Officer, APAC (2018 – 2020)
Led integrated marketing across Microsoft's Asia Pacific region, defining strategic priorities and aligning marketing efforts with field teams.
Salesforce
Director APAC Digital & Commercial Integrated Marketing (2018 – 2018)
Led demand generation programs and implemented digital marketing strategies, including the launch of Adobe Experience Manager and Salesforce DMP.
Salesforce
Director APAC Digital & Asia Integrated Marketing (2016 – 2018)
Managed integrated marketing functions in Asia and APAC digital marketing, drove total marketing pipeline, and led the implementation of core digital marketing technologies.
Salesforce
Director APAC Digital Marketing (2015 – 2016)
Oversaw digital demand generation programs, drove marketing pipeline growth, and implemented key digital marketing technologies across the region.
Salesforce
Senior Manager APAC Online Marketing (2014 – 2015)
Led website production and online campaign execution, managed regional online strategy, and directed creative strategy for marketing programs.
Fuji Xerox
Manager Digital, Data and CRM (2012 – 2014)
Modernized demand generation, led CRM implementation, and nurtured sales alignment through structured programs, overseeing a team of 10.
Fuji Xerox
Head of Marketing Communications (2010 – 2012)
Directed marketing communications, integrated campaign strategy, public relations, and events to drive brand positioning and market engagement, leading a team of seven.
Key Skills
Qualifications
Accelerating Leadership Program (2022)
University of California Berkeley
Post Graduate Certificate Management (1999)
Macquarie Graduate School of Management
Bachelor of Science (1995)
University of Western Sydney
Key Industries
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