Caroline Warnes
Chief Marketing Officer
Experienced Fractional CCO and Strategic Marketer for B2B Companies
Summary
Caroline Warnes is the managing director of Only Good Content, an Australian agency providing high-quality content production and fractional Chief Content Officer & marketing strategy services for B2B and B2C companies with complex sales cycles and high-stakes stakeholders.
She works with founders, CMOs and investor relations teams to build brand, marketing and content functions that drive pipeline, build trust and show traction to investors.
Caroline has experience working with ASX-listed companies, professional services firms, Australian and state government entities, start-ups and scale-ups, and global enterprise tech companies. She leads strategy and is also hands on with execution, especially when it matters the most.
Experience
Only Good Content
Managing Director & Chief Content Officer (2021 - current)
Founder of an agency specialising in content production and fractional CCO services for B2B companies.
Airservices Australia
Head of Communications and Media (2018 - 2021)
Led the central media and communications team, focusing on brand and employee engagement. Spearheaded major initiatives to enhance stakeholder engagement.
Hexagon PPM
Content Marketing Lead APAC (2017 - 2018)
Responsible for regional channel and content strategy, corporate communications, and PR. Managed freelancers and contractors.
Hexagon PPM
Communications Lead APAC (2014 - 2017)
Managed corporate, content, campaign, and internal/external communications activities for PPM APAC. Collaborated with media, industry participants, and managed various marketing campaigns.
DLA Piper
Communications Manager, Asia-Pacific (2013 - 2014)
Implemented communications strategies across Asia-Pacific, advised senior management on marketing tactics, managed media relations, and developed the firm's social media strategy.
DLA Piper
Marketing Channels Manager (2011 - 2013)
Managed legal marketing channels nationally, planned and implemented key strategies aligning with business drivers across practice groups.
DLA Piper
Media & Communications Consultant (2010 - 2011)
Planned and executed external and internal communication activities across several practice groups, involved in the firm's rebranding project.
Salmat
Editorial & Communications Specialist (2007 - 2010)
Editor of Lasoo.com.au, responsible for all editorial and communications in the division, both consumer and B2B.