Cara Boatswain
Chief Marketing Officer
Fractional CMO driving growth and lead generation for businesses ready to scale
About
Marketing and communications leader with over 20 years’ experience across B2B and B2C environments. Known for building marketing functions that support growth, with a focus on generating demand, improving lead quality and strengthening pipeline performance. Works closely with leadership teams to ensure marketing is aligned with commercial priorities and delivers measurable outcomes, supported by hands-on experience across digital, content and CRM platforms including HubSpot, Dynamics 365 and Pipedrive.
Experience
CAZBAH MEDIA
Marketing Consultant (2020 – Present)
Provided senior marketing leadership across B2B and B2C organisations, partnering with leadership teams to align demand generation, digital and CRM with business goals. Built reliable pipelines, improved lead quality and made marketing accountable to revenue, delivering measurable commercial growth.
CAZBAH MEDIA
Publisher (2014 – 2023)
Directed commercial and editorial operations of national health and food publications. Launched consumer health and lifestyle titles with readership exceeding 100,000. Generated six-figure annual campaign revenue through brand partnerships. Led website strategy and team management. Built engaged communities around health and lifestyle topics.
ODYSSEUS PUBLISHING
Associate Publisher (2009 – 2014)
Played a key role in the success of leading health titles during launch and growth phases. Contributed to revenue growth through high-impact content and strategic brand partnerships. Strengthened brand authority and supported circulation expansion across various outlets.
Qualifications
Graduate Certificate in Journalism (2008)
UTS
Graduate Certificate in Journalism (2008)
UTS
Bachelor of Commerce (2004)
University of Wollongong
Bachelor of Commerce (2004)
University of Wollongong
Key Industries
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