Summary
Boris Gefter is an experienced operations and product leader, strategist, and innovator with a background in building and scaling businesses. He has founded and led several successful ventures in AI, analytics, strategy consulting, and SaaS industries, demonstrating expertise in scaling revenue, implementing AI solutions, and driving growth. Boris has a track record of delivering measurable results for clients across various sectors and has held key leadership roles in product development, engineering, analytics, sales, and marketing. His skills encompass leadership, product innovation, growth strategies, marketing execution, operations, and commercial acumen, making him qualified for top-level executive positions in strategy, product, and innovation.
Experience
ScaleUp Gurus
Founder (2020 - current)
Built and scaled a consulting business specializing in AI, analytics, and strategy consulting for startups and mid-sized businesses, achieving self-sustaining revenue and implementing AI-assisted tooling in marketing and operations.
Cogsworth
Founder & CEO (2017 - 2020)
Founded a market-leading AI-driven appointment scheduling platform, securing over 22 million bookings, leading to a successful exit via strategic acquisition and global expansion across 120+ countries.
Independent Digital Media (IPMG)
General Manager (2014 - 2016)
Managed TheKnot, Homehound, and Primped, implementing new monetisation models and automated performance marketing strategies to create significant monthly value.
Beyond Insurance
Marketing/Tech Director (2012 - 2013)
Built and launched a platform MVP within 3 months, achieving a CPA <$60 per customer in insurance and executing multi-channel marketing strategies and partnerships.
Cudo
Digital & E-Commerce Marketing Manager (2011 - 2012)
Oversaw the scaling of acquisition channels, in-house performance marketing, analytics implementation, and team building, surpassing competitors in traffic acquisition.
Coltrane
Founder / Consultant (2010 - 2017)
Provided hands-on fractional CTO, CMO, and CPO services to 15+ clients, delivering measurable growth and successful projects for various companies including JasonL, Roses Only, and Jumbo Lotteries.
Vistaprint
Senior Marketing Associate (2010 - 2011)
Managed SEM & Display campaigns, negotiated exclusive inventory deals, and delivered data-driven performance marketing strategies for the AU/NZ market.