Beth Appleton
Chief Marketing Officer
Results-driven Senior Executive Leader in Strategy, Marketing, and Team Leadership
About Beth
Visionary and results-driven senior executive leader with a focus on strategy, marketing, and team leadership. Known for decisive leadership, strategic execution, and driving organizational transformation. Skilled in streamlining processes, strategic planning, marketing innovation, and fostering collaboration to achieve measurable outcomes. Experienced in board governance, guiding businesses through growth and change, and implementing transformative strategies.
Experience
Fortress Games Ltd.
CMO (2023 – Present)
Leading digital advertising optimization, team restructuring, and efficiency improvements resulting in $800K annual savings. Implementing AI and innovative tools for enhanced productivity.
Jaxsta Music Ltd.
CMO then CEO (2021 – 2023)
Reduced cash burn by 45%, acquired and integrated Vampr, negotiated high-value contracts with global partners.
Warner Music Group
SVP Marketing Australasia & General Manager (2017 – 2021)
Directed artist campaigns, managed a team of 30+, delivered success for major artists like Ed Sheeran and Dua Lipa.
Warner Music Group
SVP Global Marketing (2014 – 2017)
Developed and executed global strategic frameworks, managed a $6M budget, led cross-functional teams for record-breaking campaigns.
Warner Music Australia
Marketing Director & Digital Business Development (2011 – 2013)
Contributed to digital transformation and operational improvements, established scalable systems for growth.
Universal Music UK
Director of Digital (2007 – 2010)
Drove digital transformation, established partnerships like Spotify's launch, demonstrated innovation and execution skills.
Key Skills
Key Industries
Software & Tools
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