Ben Copcutt

I partner with SME leaders to drive authentic AI transformation through a leadership-first strategy approach. Our work recognises that most AI transformations fail because they focus on worker productivity while leaving strategic leadership unchanged — creating a fundamental disconnect in organisational adoption.

I design frameworks that give SME leaders direct experience with AI's strategic potential, enabling them to become authentic catalysts who accelerate internal support, drive meaningful change, and ensure lasting adoption.

Skills: Artificial Intelligence (AI), Leadership, Senior Stakeholder Management, Strategy, Change Management, Nonprofit Organisations

Principal marketing and communication consultant for a specialist advisory firm focused on growing the enterprise value of ANZ technology SMEs.

Key projects include:

Designing and delivering an APAC program to strengthen IT channel partners’ go-to-market plans for a global technology vendor’s AI solution

Delivering a customer value proposition program for vendors and distributors

End-to-end journey mapping for a channel partner’s managed service offering

Leadership coaching for marketing professionals to strengthen impact and executive presence

Skills: Communication, Leadership, Marketing Strategy, B2B, Strategic Thinking, Customer Journey Mapping, Relationship Building, Communications Strategy

Responsible for building Kearney’s brand presence in the Asia Pacific region and supporting C-suite relationship development. Led a regional marketing team across eight countries, aligning global campaigns with local market priorities.

Skills: Executive Presentation, Leadership, B2B Marketing, Brand Management, Cross-functional Team Leadership, Strategic Thinking

Aligned marketing operations with global growth plans and established the first digital marketing strategy. Led a global team, introduced a metrics-driven approach, and strengthened marketing’s influence with sales.

Skills: Leadership, Digital Marketing Strategy, Content Strategy, Global Team Management, ROI-driven Marketing

Led the rebrand of Camco’s advisory business across 10 offices in five countries. Developed the new end-to-end carbon proposition and managed campaign activity across digital and traditional channels.

Skills: Leadership, Rebranding, Marketing Strategy, Cross-Cultural Communication

Built the UK’s sustainability reputation internationally, focusing on SME trade in China, Brazil, India, and the U.S. West Coast. Managed stakeholder engagement, PR agencies, and multi-market campaigns that drove awareness and trade opportunities.

Skills: Market Research, Project Management, Stakeholder Engagement, B2B Marketing, Communications Strategy

Provided communication and marketing support for a 650-person consultancy delivering sustainable development projects across the Australia-Pacific region.

Skills: Communications Strategy, Event Management, Content Marketing

Supported marketing and business development initiatives for the architecture firm’s Australian operations.

Skills: Project Management, B2B Marketing, Event Coordination, Content Development