Ashley Woodcroft
Chief Marketing Officer
Experienced IT Marketing Leader Driving ROI and Relationships
About
Experienced business and marketing professional with 15+ years in IT, leading marketing functions, generating ROI, and building relationships. Roles include Head of Marketing at Kytec and Engagis, Marketing Director at SAP SuccessFactors, and Senior Marketing Manager at Optus Business. Expertise in marketing strategy, content creation, demand generation, sales enablement, vendor engagement, and CRM utilization. Academic qualifications include a Masters in Business (Marketing) from the University of Technology.
Experience
Delphi Marketing Consulting
Strategy Director (2025 – Present)
Delphi helps IT and technology organisations scale, grow, and take advantage of market opportunities more efficiently. We provide smart marketing solutions without the overheads.
Kytec
Head of Marketing and Alliances (2020 – 2025)
Responsible for marketing strategy, branding, content creation, budget management, and ROI tracking. Generated $13.5M in annuity revenue from events. Collaborated with sales teams and engaged vendors and distributors like Cisco, Salesforce, and Microsoft.
Engagis
Head of Marketing (2018 – 2020)
Led marketing mix, strategy, demand generation campaigns, messaging, and content creation. Focused on sales growth, digital marketing, SEO, and product messaging for digital media solutions.
SAP
Marketing Director, SAP SuccessFactors (2016 – 2018)
Managed marketing for cloud HR software in ANZ, creating marketing plans, messaging frameworks, and demand management processes. Engaged stakeholders and managed pipeline creation.
Optus Business
Senior Marketing Manager, Cloud Services (2014 – 2016)
Directed end-to-end marketing for cloud services, leading successful launches, integrated marketing plans, and roadshows. Won 2015 Cisco Award for Marketing Excellence.
Cisco (ANZ)
Strategic Marketing Alliance Manager (2010 – 2013)
Managed marketing engagement with partners, created partner programs, led marketing forums, and established Marketing Excellence Awards. Received highest personal rating globally in partner management.
Cisco (APAC)
Regional Channel Marketing Manager (2008 – 2009)
Responsible for regional launches, communications, and joint planning with partners. Introduced communications strategies and a planning and tracking framework for ROI-focused programs.
Ready to work with Ashley Woodcroft?
Get matched with Ashley Woodcroft or another top marketing consultant in minutes.