Anna Espina
Chief Marketing Officer
Fractional CMO for premium brands
About
Results-driven marketing professional with 10+ years of international experience in social media marketing, content creation, email marketing, CRM setup, and paid ads. Skilled in Flodesk, Klaviyo, HubSpot, Google & Meta Ads. Passionate about AI's role in enhancing campaigns. Seeking to blend smart marketing with emerging tech for growth. Fluent in English, Spanish, and Catalan. Experienced in leading marketing teams, developing and executing comprehensive strategies, and driving measurable growth for clients.
Experience
Offshore Talent
Senior Product and Marketing Manager (2021 – Present)
Led a marketing team in driving measurable growth for clients. Created and implemented productized services like Content as a Service and Website as a Service. Increased client website traffic by 150% through targeted campaigns and launched marketing services contributing to a 25% revenue boost.
The Musse Agency
Fractional CMO for Europe and Australia (2019 – Present)
Developed AI-powered digital and social media strategies for businesses in Australia and Europe. Collaborated with international advertising agencies like Ogilvy. Led a team on website and social media content, SEO, SEM, and key marketing milestones.
DDB Spain (Audi Spain)
Senior Account Executive (2017 – Present)
Supervised a digital team, managed budgets exceeding €3M, and delivered a 90% increase in brand leads via social media. Recognized as a top-performing digital marketer by Audi's global board.
Zoom Barcelona
Social Media Strategist & Community Manager (2014 – Present)
Designed and implemented social media and CRM strategies aligning with business goals. Increased e-commerce sales by 5% and reduced negative sentiment by 20% for key clients.
Key Skills
Qualifications
Business IV Diploma (2023)
Entrepreneur Education
Strategic and Creative Brand Management (2018)
Pompeu Fabra
Advertising and Public Relations Degree (2014)
Blanquerna
Key Industries
Software & Tools
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