Allan Collins
Chief Marketing Officer
Accomplished Chief Marketing Officer with a Proven Track Record of Transformative Growth Strategies
Summary
Allan Collins is a highly successful Chief Marketing Officer with over 25 years of experience in leading transformative and consumer-led FMCG marketing strategies. He has a proven track record of driving exceptional growth in sales and profits, particularly during his tenure at Domino's Pizza Enterprises where he achieved significant increases in network sales and profit. Allan is known for his strategic leadership, agile approach to marketing, and ability to empower teams to deliver exceptional results. He has received numerous awards and recognition for his outstanding contributions to the industry.
Experience
Domino's Pizza Enterprises
Chief Marketing Officer (2019 - 2021)
Responsible for strategic marketing leadership, developing differentiated marketing strategies, and managing a substantial advertising budget to drive brand performance and profitability. Achieved significant sales uplift, share price growth, and successful digital innovation initiatives.
Domino's Pizza Enterprises
Group Chief Marketing Officer (2010 - 2019)
Established and led global marketing operations across multiple countries, driving a substantial increase in network sales and profit. Managed a large team, created consumer-led marketing strategies, and facilitated the growth of Domino's brand presence internationally.
Red Bull Australia
Marketing Director (1999 - 2006)
Pioneered marketing initiatives to elevate Red Bull's brand presence in the Australian market, achieving rapid market success and significant volume growth. Led a motivated marketing team and built strong partnerships with key stakeholders to drive brand equity and growth.