Alexandra Jara Almonte

Alexandra Jara Almonte

Marketing Strategist

Experienced Communications and Digital Marketing Professional

Cemoh Profile

Summary

Communications and Digital Marketing Professional with 5 years experience in internal communication, digital campaigns, and employee engagement. Skilled in strategic messaging, managing internal channels, leveraging Google Analytics, and organising events to enhance workplace culture. Known for translating complex ideas into compelling content that resonates with diverse audiences.

Experience

Supplementary Experience (Visa Work – Customer Service & Hospitality)

All Rounder / Barista / Sales Associate (2023 - current)

These roles provided practical experience in fast-paced environments, highlighting adaptability, customer focus, and teamwork, while serving as supplementary employment for visa compliance.

All Rounder – Café Va Bene, Adelaide (May 2025 – Present): Front-of-house service, POS transactions, stock monitoring, and event support, ensuring positive client experiences.

Barista & All Rounder – Jamaica Blue, Townsville (June 2024 – April 2025): Beverage preparation, café operations, customer engagement, stock control, and supervision of junior staff.

Sales Associate – Fossil, Brisbane (Nov 2023 – Jan 2024): Seasonal retail role including customer service, product demonstration, and payment processing.

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Security Screens (Brisbane, Australia)

Administration Assistant (2023 - 2024)

- I developed interpersonal skills by communicating with diverse clients, resolving questions, and promoting a positive experience.

- Answering and routing phone calls.

- Providing real-time scheduling support by booking appointments.

- Ad hoc general administration for the office.

- Assistance with other administration duties with guidance.

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Los Portales

Internal Communication Assistant (2022 - 2023)

- Developed and executed event schedules and marketing plans, ensuring smooth event operations and high-quality promotional materials.

- Collaborated closely with the company’s five business units, acting as a key communication liaison and supporting their internal communication needs.

- Led the creation and implementation of an internal campaign aimed at enhancing engagement among operational staff within one of the company’s core businesses. It reached more than 90% of operational collaborators in 2 weeks.

- Provided logistical and strategic support for the company’s large-scale end-of-year event, involving over 3,000 employees.

- Managed and optimized internal communication platforms, including SharePoint and the company’s Facebook page, fostering a strong organizational culture.

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YOFC (Chinese company)

Internal Communication Assistant (2020 - 2022)

- Successfully planned and managed key events, including in-person networking sessions and webinars, ensuring smooth execution within the assigned budget for internal audience.

- Developed and presented comprehensive event reports, incorporating KPI’s to evaluate success and identify areas for improvement.

- Designed and created internal advertisements, event announcements, and promotional materials, while also capturing event photography and managing internal social media platforms to enhance engagement.

- Led the design and production of the organization's mascot, ensuring alignment with brand identity and employee engagement strategies.

- Managed communication and collaboration with suppliers and partners across five different regions, optimizing internal communication and strengthening organizational culture.

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Fuego en las Rocas, Osadas, Nanu

Social Media Freelance for Entrepreneurs (2020 - 2021)

- Strategic Brand Naming & Identity Development: Collaborated with clients to craft brand names and identities that resonate with target audiences, ensuring alignment with market positioning and business objectives.

- Comprehensive Branding Initiatives: Developed and executed branding strategies that reflect the company's mission and values, enhancing brand recognition and customer loyalty across various channels.

- Social Media Content Strategy & Execution: Designed and implemented data-driven social media content strategies, resulting in a 25% increase in audience engagement and a 15% growth in

follower base over 3 months.

- Content Creation & Platform Management: Produced, edited, and scheduled content tailored for platforms such as Instagram, Facebook, and emerging networks, leading to an increase of 30% in user interaction.

- Audience Engagement & Community Building: Fostered online communities by actively responding to comments and messages.

- Targeted Social Media Advertising Campaigns: Planned and managed Facebook and Instagram ad campaigns with a focus on

ROI.

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Catholic University Theater

Social Media Manager (2018 - 2019)

- With my team, we developed branding for startups.

- Created the social media strategy.

- Developed a calendar with content relevant to the brand and clients.

- Generated content, edited it, and posted it.

- Developed a social media campaign in Facebook and Instagram.

- Strong attention to detail and organisational skills.

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