Summary
Alex Lasry is a commercially driven and strategic marketing leader with a strong record in accelerating growth, digital transformation, and business impact across finance, technology, media, and digital marketplaces. Specialising in growth strategies, digital marketing, brand positioning, and team leadership, Alex has successfully led cross-functional teams to challenge norms and achieve meaningful results through collaboration and strategic thinking. Seeking broader management roles, Alex aims to drive sustainable commercial success and empower teams for impactful outcomes.
Experience
LocalAgentFinder
Chief Marketing & Product Officer (2021 - 2025)
Led digital transformation, strategic brand growth, and high-performance team leadership. Achieved consistent revenue growth of 25-40% YoY and secured a place in AFR Fast 100 (2021-2024). Improved Net Promoter scores and integrated acquired business for over 900% YoY growth.
WORK180
Chief Marketing Officer (2019 - 2020)
Drove marketing function globally, accelerating client acquisition, retention, and brand credibility. Restructured team for scale-up and achieved significant growth amidst resource constraints. Led market entry strategy for the US and enhanced revenue streams.
oOh!media
Group Marketing Director (2016 - 2019)
Defined and measured marketing strategy, enhanced brand awareness, and productised data for revenue growth. Implemented digital marketing program with direct sales revenue increase of 25% and optimized acquisition costs.
SEEK
Head of Product Marketing (2015 - 2016)
Led strategic product marketing, drove product adoption and revenue uplift. Collaborated with marketing, product, and sales to execute effective campaigns and expand market presence.
SEEK
Head of Business Marketing (2014 - 2015)
Directed B2B marketing strategy, enhanced advertiser engagement, and increased product adoption. Built strong client relationships, aligned marketing with sales, and increased revenue generation.