Abbey Filko

Abbey Filko

Chief Marketing Officer

Experienced tourism leader with a flair for strategic marketing and innovation.

Cemoh Profile

Summary

Abbey Filko is a highly accomplished professional with over a decade of experience in leadership roles in the tourism industry. Abbey has demonstrated excellence in strategic marketing planning, financial management, and stakeholder engagement. They have received numerous awards for their work and have a proven track record of driving revenue growth and implementing innovative strategies. Abbey's expertise includes data management, collaboration, and end-to-end delivery of strategies.

Experience

Queensland Tourism Industry Council

Non-executive Director (2023 - current)

As a Non-Executive Director of the Queensland Tourism Industry Council - and an active member of its Marketing and Communications Sub-committee - Abbey brings strategic leadership and advocacy to strengthen Queensland’s tourism, hospitality, and events sectors. She champions industry-friendly policy, drives initiatives that enhance visitor experiences, and supports workforce development to future-proof the industry.

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Airtrain Citylink Ltd

Chief Marketing and Sales Officer (2021 - 2025)

Abbey elevated Airtrain’s market presence through innovative campaigns, strategic partnerships, and data-driven sales growth. She introduced high-impact fare initiatives that significantly boosted patronage and market share, secured major tourism and accessibility grants, and built enduring collaborations with industry partners. Under her leadership, Airtrain’s digital transformation delivered a record-breaking ecommerce conversion rate and exceptional returns on advertising spend, while enhancing passenger convenience with smart ticketing integration. Abbey’s approach combined bold creative direction with measurable commercial outcomes, cementing Airtrain’s position as a leader in Queensland’s transport and tourism landscape.

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Airtrain Citylink Ltd

Marketing and Sales Manager (2017 - 2021)

Abbey spearheaded Airtrain’s marketing, sales, and brand growth, delivering award-winning campaigns and forging high-impact partnerships that boosted patronage and revenue. She led strategic initiatives including the launch of the Airtrain and tram collaboration, oversaw the marketing investments, and drove digital transformation through a new eCommerce strategy and website rebuild that significantly reduced customer enquiries. Abbey navigated major events like the Gold Coast Commonwealth Games and COVID-19 with agility, securing industry accreditations and enhancing customer confidence, while cementing Airtrain’s reputation as a leader in transport and tourism marketing.

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Qualifications
Mini MBA in Brand Management (2022)

Marketing Week

Master of Business Administration (2022)

UniSC

Master of Management (2010)

University of the Sunshine Coast

Bachelor of Business (2009)

University of the Sunshine Coast