Thinking of Becoming a Fractional CMO? Here's The 10 Things You Should Do First
Read This Guide Before You Quit Your Job!
Going fractional is not as simple as putting “Fractional CMO” in your LinkedIn headline and waiting for the phone to ring. It’s a business, and it needs to be treated like one. Like any business, it takes time, preparation, consistency, and more hustle than most people expect.
Written by Cemoh CEO Simon Dell, these ten steps are the foundation. They’re what you need to do before you become a fractional CMO.
Becoming a Fractional CMO is one of the most empowering career moves you can make.
It gives you flexibility, autonomy, variety, and the ability to genuinely influence companies that need your leadership. You get to do the work you love without the corporate politics, endless meetings, and internal drama that come with sitting inside a business full-time.
But don’t mistake that flexibility for ease.
When Simon Dell moved into consulting, he didn’t do any of the things outlined in this guide. He jumped in headfirst, made it work through sheer stubbornness and luck, and learned very quickly that a better-prepared version of himself would have had a far smoother journey.
This free, informative guide, packed full of invaluable advice, is a version of that preparation he wishes he had done.
It's written for the senior marketer who’s sitting at their desk thinking, “I’m good at what I do. I don’t want to do this full-time here anymore. I want to work for myself.” It’s for the person who wants freedom but doesn’t want to burn through their savings to get it. It’s for the person who wants to build a portfolio of clients, a reputation, and a practice they can be proud of.
Ready to Dive in?
If you take these ten steps seriously, you’ll start your Fractional CMO career with momentum, clarity, confidence and — perhaps most importantly — revenue.