SEO & PPC Specialist | Part-time | Collingwood, Melbourne

• Location: Collingwood, Melbourne
• Role: SEO & PPC Specialist (In-house)
• Hours: Part-time (16 hours per week, distributed across 2-3 days, with flexibility for additional tasks completed outside regular office hours if necessary)
• Hourly Rate: Up to $100 per hour (based on experience)

About the Company:

An established textile and fashion business with over 35 years of industry experience and a Shopify-based e-commerce website attracting over 55,000 sessions monthly. Based in Collingwood, Melbourne, the company is well-regarded for high-quality fabrics and outstanding customer service.

Job Overview:

We are seeking an experienced SEO & PPC Specialist to join our in-house team in Melbourne. This role involves optimising digital marketing strategies, driving website traffic, and maximising return on investment.

The opportunity includes taking over from an external agency and managing Google Tag Manager and the Shopify platform. A monthly budget of $1,500 will be allocated to support campaign execution.

Key Responsibilities:

• Develop and implement SEO and PPC strategies to enhance online performance.
• Work with Shopify to enhance the website’s performance and ensure alignment with marketing goals.
• Manage and optimise campaigns to achieve maximum ROI within the allocated budget.
• Conduct keyword research, competitor analysis, and performance tracking to refine marketing efforts.
• Utilise Google Tag Manager to monitor and track website activity effectively.
• Collaborate with internal teams to align marketing strategies with business objectives.
• Generate detailed performance reports and provide actionable insights.
• Stay updated with emerging trends in digital marketing, particularly in the textile and fashion industries.

Qualifications:

• Demonstrated experience in SEO and PPC, preferably within the textile or fashion industry.
• Strong proficiency in Shopify and Google Tag Manager.
• Advanced analytical skills to interpret data and drive informed decisions.
• Excellent communication and collaboration capabilities.
• Expertise in digital marketing tools and industry best practices.

Join the Team:

This is a unique opportunity to work in a collaborative environment with direct influence on the success of a highly regarded and growing business. The role offers a chance to contribute to the optimisation of an already thriving e-commerce platform.

Important Notice:

Ensure the job criteria are met before applying. Repeated applications not aligned with the requirements may result in removal from the applicant pool.

Visa Status:

Please confirm your visa status in Australia. Indicate permanent residency or Australian citizenship to confirm eligibility for the role.