Senior Marketing Manager – Fractional, Remote with QLD Team Meet-ups

• Location: Remote (Australia-based), with team meet-ups in QLD 
• Role: Senior Marketing Manager (Fractional Contract)
• Hours: 1 – 2 Days per Week (with potential to scale up)
• Salary Range: Approx. $750 per day  

About the Company

A fast-growing Australian business with strong foundations in both B2B and consumer markets. In recent years, the organisation has undergone a strategic repositioning, leadership restructure, and investment in digital capability to support future expansion.

The brand has a strong reputation; however, overall market awareness remains limited. Before accelerating marketing spend, the priority is to build robust digital and marketing infrastructure that will enable long-term scalable growth.

Job Overview

The Senior Marketing Manager will establish the foundational marketing capability and deliver measurable growth through a mix of strategy and execution. The initial focus will involve a full review of current activity and customer journeys, followed by the development of a 12-month marketing enablement roadmap. Over the next few months, key digital workstreams will be implemented to set the stage for larger-scale campaigns.

This opportunity is suited to an experienced marketer who thrives in growth environments, capable of proactively leading strategy while remaining hands-on in execution.

Key Responsibilities

• Conduct a comprehensive audit of current marketing activity and customer journeys.
• Develop and deliver a 12-month marketing enablement roadmap aligned with growth objectives.
• Establish and manage campaign calendars across multiple customer segments.
• Implement SEO optimisation, website improvements, and paid media campaigns to increase visibility and lead generation.
• Design and execute social media strategies, remarketing activity, and cross-platform consistency.
• Build and execute content pillars across social, email, and SMS channels.
• Develop and manage sales team enablement tools (playbooks, collateral, automation support).
• Create dashboards to track performance against growth objectives.
• Align marketing activity with CRM and automation initiatives.
• Develop repeatable playbooks and processes to support scalability.

Who Should Apply?

Applications are encouraged from marketing professionals with:

• Minimum 5 years in senior marketing management, growth, or digital strategy roles.
• Demonstrated success managing end-to-end campaigns across SEO, SEM, paid social, lifecycle marketing, and social media.
• Strong capability in data and analytics, with a focus on ROI.
• Familiarity with CRM and marketing automation tools (preferred).
• Experience working in fast-paced, growth-stage, or lean environments.
• Excellent project management, communication, and leadership skills.
• A proactive approach, with the ability to lead and shape marketing direction.

Join the Team

This is a unique opportunity to be the first senior marketing hire, shaping the function from the ground up. The role is remote with flexibility, supported by occasional in-person sessions in South-East Queensland. The successful candidate will play a central role in building a scalable marketing engine that enables the next phase of growth.