Marketing Specialist - Remote (Australia-wide)
Remote freelance Marketing Specialist needed to support a long-established tutoring business with strategy, local marketing, organic growth, and engagement.
Job Description
- Location: Remote (Australia-wide)
- Role: Marketing Specialist (Freelance/Contract)
- Hours: Flexible – part-time ongoing support
- Salary Range: Competitive day rate, dependent on experience
About the Company:
A well-established online tutoring business operating for over a decade is undergoing a strategic restructuring phase and preparing for targeted marketing growth. The business supports students across the Eastern suburbs of Victoria and is now ready to enhance visibility, expand service offerings, and reconnect with local communities. With a strong history in education, growing demand for group classes, and plans to launch a practical “Real World Finance” course, the business is seeking a skilled marketing professional who can provide consistent, high-level support.
The Opportunity:
This role offers the chance to shape, execute, and optimise a refreshed marketing direction for a tutoring organisation ready to scale. The focus is on improving organic presence, strengthening local marketing activity, building effective funnels, reviving communication channels, and creating engagement across key touchpoints. Ideal for a marketer who enjoys autonomy, strategy, and hands-on implementation across multiple channels.
Key Responsibilities:
- Develop consistent, engaging organic content aligned with brand direction
- Drive local marketing initiatives within targeted Eastern suburbs
- Manage and optimise SEO strategies to increase search visibility
- Plan and implement paid advertising funnels to support lead generation
- Strengthen email communication to improve deliverability and nurture relationships
- Support promotion and enrolment for group classes and new course offerings
- Explore practical ways to reconnect with schools and community networks despite existing limitations
- Review current social media presence and implement improvements to rebuild audience engagement
- Analyse campaign performance and provide actionable recommendations
About You:
- Experienced in multi-channel marketing, ideally with exposure to education, tutoring or local service industries
- Strong understanding of local area marketing across suburban regions
- Confident with SEO, organic content creation, email marketing and paid ads
- Skilled in crafting consistent messaging across multiple platforms
- Comfortable working autonomously with clear goals and deliverables
- Able to identify gaps, propose solutions and execute hands-on tasks
- Capable of creating simple but effective marketing processes and systems
Why This Role:
- Opportunity to drive meaningful growth for a long-standing tutoring business
- Flexible working arrangement with ongoing contract potential
- Direct impact on key programs, including the upcoming “Real World Finance” course
- A chance to build consistency, unlock untapped channels, and shape a refreshed marketing approach
- Ideal for a marketing contractor seeking strategic and hands-on variety