Marketing Consultant - Premium Beauty

Location: Narrabeen, Northern Beaches NSW (on-site preferred, at least part of the time)
Engagement: Fractional/ongoing retainer (scope to be confirmed with client)

About the client

Our client is a premium brow, lash and skin atelier on Sydney's Northern Beaches. Established in 2018, the business has built a strong reputation over eight years, with 700+ five-star Google reviews and a loyal local client base. The treatment menu spans cosmetic tattooing (nanobrows, microblading, lip blush), brow and lash artistry, clinical facials, LED therapy, HIFU skin tightening and microneedling.

The business is at an exciting inflexion point: a brand-new website is about to launch with new services added, and bookings are transitioning to a new platform. The founder is now looking to expand and scale, and needs hands-on marketing support to drive engagement, brand awareness and conversion.

The role

We're looking for a marketing manager/consultant who can own the marketing function for a premium service business. Key areas of focus:

◆ Brand strategy: sharpening and protecting a premium positioning as the business scales.
◆ Marketing campaigns: planning and executing campaigns to support the new website launch, new service lines and ongoing booking growth.
◆ Social media management: content and community management, with Instagram as the primary channel.
◆ Online presence: website, local SEO, Google reviews and listings, and supporting the booking platform transition from a customer journey perspective.
◆ PR: the client has flagged wanting help with PR, so experience with local/lifestyle media, influencer or publicity work would be a strong plus.

Who this suits

◆ A marketer with experience in beauty, wellness, aesthetics or premium consumer services.
◆ Strong across both strategy and hands-on execution. This is a small business, so doing matters as much as planning.
◆ Confident managing social channels and producing (or directing) content that matches a premium aesthetic.
◆ Comfortable with local-area marketing and conversion-focused campaigns for an appointment-based business.
◆ Based on or near the Northern Beaches, or able to regularly attend the salon in Narrabeen. The client would like someone who can come into the business.