FT Marketing Coordinator (Automotive)

Responsibilities 

Operational Excellence – General 

• In collaboration with senior marketers on the team, help deliver on marketing plans for 50+ dealerships across the country.
• Help to deploy innovative, best-practice campaigns and promotions that connect with potential customers and drive business results.
• Provide marketing support to dealerships for ad hoc, short-term campaigns as required.
• Manage multiple social media accounts to drive organic engagement, whilst working with teams “on the ground” and other marketing specialists to produce native content that connects with audiences.
• Assist with digital marketing and advertising across a range of PPC and SEO platforms.
• Assist with the rollout and maintenance of corporate brand assets.
• Work closely with third party consultants and agencies.

Day-to-day, key responsibilities will include:

• Work with key dealership personnel to develop and grow TWG’s social platforms through organic content
• Write and develop content for websites and social media platforms, with the help of designers and videographers
• Liaise with key people across the business to schedule and track work, and to keep plans moving forward
• Work with other marketing agencies and specialists to deliver on dealership marketing tactics and promotions
• Brief design and digital marketing specialists
• Under the guidance of digital marketing specialists, work on paid digital promotions and adverts.
• Administer Google listings to optimize their lead generation performance
• Update websites and create landing pages through basic website CMS.
• Maintain and enhance TWG corporate marketing assets such as website, collateral, and signage