Fractional Marketing Manager (Paid Social) – Liverpool, NSW

• Location: Liverpool, NSW
• Role: Fractional Marketing Manager (Paid Social & Content)
• Hours: Part-time (approx. 1 day per week to start, with potential to scale)
• Salary Range: Competitive day rate, dependent on experience

About the Company

A well-established, family-owned fitness facility based in Liverpool, Sydney. The business operates from a large, fully owned premises, with brand new, high-quality equipment and a comprehensive offering for members.

Positioned in a highly competitive and fast-growing local market, the business has built a strong operational foundation but has yet to fully invest in structured marketing activity. This presents a clear opportunity to establish a consistent and effective customer acquisition engine.

The Opportunity

An experienced marketing professional is sought to take ownership of paid social and foundational marketing activity. This role will focus on building a scalable approach to attracting new members, starting with Meta advertising and expanding into broader content and campaign strategy over time.

This is a hands-on, strategic role suited to someone who can both guide direction and execute where needed, particularly in the early stages.

Key Responsibilities:

• Plan, launch and optimise Meta (Facebook/Instagram) advertising campaigns
• Develop a clear local acquisition strategy to drive gym memberships
• Provide direction on content, including social media and on-site creative
• Coordinate or deliver basic content creation (photo/video) where required
• Establish a simple, effective marketing framework that can scale
• Advise on future channels such as email/newsletter marketing
• Work closely with the business owner in a collaborative, face-to-face environment

About You

• Proven experience managing paid social campaigns, particularly Meta ads
• Strong understanding of local business marketing and lead generation
• Experience in fitness, health, or other competitive consumer markets highly regarded
• Comfortable balancing strategy with hands-on execution
• Ability to work on-site and collaborate directly with stakeholders
• Commercially minded, with a focus on return on ad spend and sustainable growth

Why This Role

A rare opportunity to shape the marketing function of a well-established, asset-backed fitness business from the ground up. Strong foundations are already in place - the next phase is building visibility, driving consistent member growth, and creating a marketing system that can scale in a competitive market.

Ideal for a senior marketer seeking a flexible, ongoing engagement with tangible impact and room to expand scope over time.