Fractional Marketing Consultant – B2B Infrastructure Geelong / Western Melbourne Suburbs | Part-time, Freelance

A Geelong-based civil and sporting infrastructure contractor with over a decade of project delivery for local councils, shires, and asset owners across Victoria is looking for a senior fractional marketing consultant to help shape direction and build a lean, effective marketing function - not an agency relationship, not a content mill.

The business works across civil contracting, sporting grounds, utility services, and project management, with a solid client base and genuine growth ambitions into larger industrial and commercial sectors.

The right person will own the strategic layer while overseeing a lower-cost execution resource underneath.

What you'll be doing:

• Setting marketing strategy and direction for a B2B project-based business
• Sharpening brand positioning as the business moves into new sectors
• Planning and reviewing content, including case studies and social
• Supporting email marketing and business development pipeline activity
• Managing or directing an offshore assistant as needed

What they're looking for:

• A genuinely senior marketer — commercially minded, not just executional
• Background in B2B services, ideally construction, civil, industrial, property, or local government
• Someone who can move quickly without needing hand-holding on industry context
• Based in Geelong or Melbourne's western suburbs preferred

This is a straightforward engagement for someone who knows how B2B project businesses actually work and can help build something practical and cost-effective.