Fractional Content Strategist (Fully Remote)

ABOUT THE CLIENT

Our client is a Gold Coast-based HR consultancy serving small and medium businesses across Australia. With eight years in operation and a fully remote team of nine across Southeast Queensland, Sydney and the Philippines, they help SME founders and business leaders navigate the full people lifecycle — from attraction and onboarding through to performance management and separation.

Their service model operates across three tiers:

• Pay-per-service — flexible, no-lock-in HR support for specific needs
• HR Membership — a 12-month subscription (three tiers) giving members ongoing portal access and direct team support, launched late 2025
• HR Partnership Plans — fully outsourced HR retainers from $8,000 for 6–12 month engagements

They also operate a separate but complementary white-collar recruitment arm.

THE MARKETING CONTEXT

Our client has declared 2026–27 its 'year of acquisition.' They have their first internal marketing resource in place and are now looking to extend their capability with a fractional content partner who can work alongside them to build the marketing foundations that will drive consistent demand generation and new client acquisition.

The priority is clear: grow HR membership sign-ups and increase HR Partnership Plan clients. Content is the primary vehicle for doing this and sits at the centre of the marketing strategy — moving beyond pure awareness into trust-building, lead qualification, and conversion at scale.

This is not an order-taking role. The internal marketing lead is looking for a genuine co-creation partner: someone who brings strategic perspective, helps shape how content is sequenced and activated, and takes accountability for outcomes — not just outputs.

ROLE OVERVIEW

The Fractional Content Strategist will partner with the client's internal Marketing Lead to plan, create, activate and optimise their B2B content marketing program. The role is both strategic and executional — the right person can think in systems and campaigns, but can also roll up their sleeves and get things done.

You will own the strategic content layer: editorial direction, content architecture, repurposing logic, and channel activation. Where execution requires specialist support (e.g. graphic design, paid media optimisation, video), you will brief and manage those resources — acting as conductor rather than lone operator.

You'll work primarily with the internal marketing lead, with some direct exposure to the founder. Internal channels such as email and organic social will remain with the team, but must be aligned with your broader strategy.

KEY RESPONSIBILITIES

Content Strategy & Planning

• Develop and maintain an editorial plan aligned to the client's two main growth pathways: HR Membership growth and HR Partnership Plan acquisitionGuide sequencing and prioritisation of content initiatives, ensuring effort flows toward highest-impact acquisition activities first
• Contribute strategic input on content themes, campaign ideas and channel mix

Anchor Asset Development

• Lead the development of three priority anchor assets as a starting point.
• Define format, structure and user journey for each asset with clear lead generation intent
• Ensure anchor assets are built for repurposing — designed from the outset to be broken down into campaign content, social posts, email sequences and paid creative

Content Creation & Repurposing

• Write and/or oversee the creation of content across formats: long-form guides, blog posts, social content, lead magnets and content bundles
• Repurpose existing blog posts and resources (e.g. content bundles, which package existing HR resources such as checklists, templates or guides) into multi-channel content with extended reach
• Brief designers, copywriters or other specialists as needed and manage quality through to delivery

Content Activation & Paid Distribution

• Lead paid social strategy and activation, with LinkedIn as the primary channel
• Evaluate Facebook and Instagram as potential acquisition channels for SMB audiences and make a clear recommendation
• Brief and oversee paid campaigns, ensuring creative, targeting and messaging are aligned to audience segments and funnel stage
• Optimise campaigns based on performance data and provide regular reporting to the client

Performance & Optimisation

• Establish basic content performance tracking across key channels
• Translate data into actionable insights — what's working, what isn't, and where to double down
• Keep the content program insights-led and adaptive, not set-and-forget

WHAT WE'RE LOOKING FOR

Essential

• Demonstrated experience in B2B content marketing, ideally within professional services or consulting Strong grasp of content strategy — able to think in funnels, audience segments and content ecosystems, not just individual pieces
• Proven ability to create or oversee the development of lead generation assets that actually convert
• Hands-on experience with LinkedIn paid campaigns and the confidence to recommend and test FB/Instagram for B2B audiences
• Comfortable being both strategic and executional — can set direction and then make it happen
• Excellent written communication — able to write in a clear, practical, human voice suited to time-poor SME founders
• Strong collaborative instincts — this role works alongside an internal marketer, not above or below her

Desirable

• Experience working with HR, people & culture, legal or financial services brands
• Familiarity with HubSpot or similar CRM/marketing automation platforms
• Experience building interactive content (quizzes, calculators, decision tools)
• Understanding of SEO/GEO content principles (noting the SEO agency relationship)

ENGAGEMENT DETAILS

Engagement Type:  Fractional / contract via Cemoh

Location:  Fully remote — open to candidates across Australia

Commitment:  Part-time ongoing; exact days/hours to be agreed

Contract Terms:  Month-to-month, 30-day cancellation

Reports To:  Internal Marketing Lead

Sales Cycle Context:  2–3+ months typical; some shorter for ad-hoc engagements

HOW TO APPLY

This role is being filled via Cemoh, Australia's fractional marketing network. Interested consultants should submit an expression of interest through Cemoh's standard EOI process.

Shortlisted candidates will be invited to an introductory conversation with the Cemoh team, followed by a direct meeting with the client's internal marketing lead. Finalists may be asked to provide a short proposal (2–3 pages) outlining their approach.

Please include your indicative monthly rate or day rate when submitting your EOI.