Fractional CMO – Media Buying Focus | Perth

Key Details

• Location: Perth (must be Perth-based)
• Engagement: Part-time (2–3 days per week)
• Marketing Budget: $4M+
• Focus: Strategy + hands-on execution (media buying across digital & traditional)

About the Opportunity

A well-established national services brand with a marketing budget of $4M+ is seeking an experienced Fractional CMO to lead its marketing strategy and execution.

This is not a purely advisory role. The client needs a hands-on marketing leader who can both shape strategy and roll up their sleeves to implement it - with a particular focus on media strategy and buying across traditional and digital channels.

The engagement is flexible - full-time is not required. A part-time or fractional arrangement is actively preferred, making this an ideal opportunity for a senior marketer who values autonomy and variety.

The Role

Reporting to senior leadership, you will:

• Develop and own the overall marketing strategy for a national brand
• Lead and manage media planning and buying across TV, radio, digital and other relevant channels
• Provide independent, expert counsel on media investment - not just oversight
• Translate strategy into execution, driving campaigns end-to-end
• Act as an independent media strategist, offering a point of view unencumbered by agency bias
• Work collaboratively with existing agency partners to ensure integrated delivery

What We're Looking For

• 10+ years of senior marketing experience, with demonstrable media buying expertise
• Strong background in digital, social and traditional channels
• Experience working with national or multi-location brands
• A doer - someone who leads from the front and implements, not just advises
• Comfortable operating in a fractional or consulting capacity
• Agency background highly regarded
• Must be Perth-based

Why This Role

• Work with a proven national brand with serious marketing investment behind it
• Genuine fractional flexibility - you set your engagement around your lifestyle
• High-impact, autonomous scope with real budget and real accountability
• Long-term engagement potential with a client in growth mode

Remuneration

Rate is commensurate with experience.

How to Apply

This role is being placed through Cemoh - Australia’s leading fractional marketing network. To register your interest or express your availability, visit cemoh.com and apply to join the network.