Digital Marketing Lead – E-commerce Launch | Part-time | Geelong

• Location: Geelong, VIC
• Role: Digital Marketing Lead
• Hours: Part-time (2-3 days per week, minimum one day in-office)
• Salary Range: Competitive, based on experience

About the Company

A new e-commerce business launching in April 2025 is bringing high-quality LED lighting solutions for tractors and farming implements to the Australian market. With a completed website and branding in place, the business is ready to execute its go-to-market strategy and expand from B2C to B2B.

Job Overview

The Digital Marketing Lead will take ownership of the marketing strategy, execution, and performance tracking. This role requires a highly experienced, self-directed marketer who thrives in a dynamic environment. The focus is on digital channels, with additional offline initiatives such as direct mail campaigns and industry event participation. This is an opportunity to shape and grow a brand from the ground up.

Given the target audience, an affinity for small-town or farming environments would be highly beneficial. Understanding farmers’ perspectives and ways of thinking is key to building authentic connections and effectively marketing products.

Key Responsibilities

• Develop and implement a digital marketing strategy to drive customer acquisition and engagement
• Manage multiple digital channels, including paid advertising, SEO, social media, and email marketing
• Optimise website performance and conversion rates
• Oversee campaign performance, data analysis, and ROI tracking
• Create and manage content strategies in line with the brand’s positioning
• Develop and execute direct mail and other offline marketing campaigns
• Collaborate with internal teams to align marketing efforts with business goals
• Stay up to date with industry trends and emerging marketing technologies

Who Should Apply?

• Senior-level digital marketers with a proven track record in e-commerce or product launches
• Professionals with experience managing end-to-end digital campaigns and demonstrating clear ROI
• Self-motivated individuals who can work independently while aligning with business objectives
• Marketers comfortable in a fast-paced, entrepreneurial environment
• Candidates who are based near Geelong and can commit to at least one in-office day per week
• Individuals with a strong understanding of, or connection to, rural and farming communities to better relate to the target audience.

Join the Team

This is a rare opportunity to lead the marketing efforts of a high-potential start-up in the agricultural technology space. Be part of an innovative team bringing a cost-effective, high-quality solution to Australian farmers.

Important Notice

Applicants must ensure they meet the job criteria before applying. Repeated applications that do not align with the required qualifications may result in removal from the applicant pool.

Visa Status

Please provide details about your visa status in Australia. Permanent residents and Australian citizens are preferred.