Digital Fractional CMO – Ecommerce Experience Required

• Location: Tuggerah, NSW
• Role: Digital Fractional Chief Marketing Officer
• Hours: 1-2 days per week (hybrid)
• Salary Range: Competitive, based on experience

About the Business:

An established Australian ecommerce business is seeking a strategic marketing leader to centralise marketing efforts, remove inefficiencies, and drive profitability. With multiple external agencies currently managing different aspects of marketing, the focus is on consolidating efforts under one expert to maximise return on investment.

Job Overview:

This role is ideal for an experienced ecommerce marketing professional with a strong understanding of the Australian market. The business requires a strategic thinker who can assess the current marketing landscape, identify inefficiencies, and implement a cohesive strategy tailored for the local audience.

Key Responsibilities:

• Oversee and manage all marketing channels, including Google, Meta, Klaviyo, SEO, and organic traffic.
• Develop and implement a profitability-driven marketing strategy suited for Australian consumers.
• Reduce reliance on external agencies by bringing key functions in-house.
• Scale back ad spend strategically while maintaining or increasing sales performance.
• Improve attribution across all channels to better measure marketing effectiveness.
• Provide hands-on support where necessary.
• Collaborate closely with internal stakeholders to streamline marketing operations.
• Ensure alignment between marketing efforts and business objectives.
• Work onsite at the Tuggerah office at least 1-2 days per week.

Who Should Apply?

This role is suited to an experienced ecommerce marketing leader who:

• Has a strong background in ecommerce, digital marketing, and performance-driven strategies within Australia.
• Can develop and execute high-level marketing plans while being hands-on when needed.
• Understands how to optimise ad spend and attribution across multiple platforms.
• Has experience consolidating marketing operations and removing inefficiencies.
• Is based in or near the Central Coast NSW and can commute to Tuggerah regularly.
• Has a track record of successfully scaling Australian ecommerce businesses.

Join the Team:

This is an opportunity to take a key leadership role in an Australian ecommerce business poised for strategic growth. The right candidate will have the autonomy to shape the marketing strategy, improve profitability, and make a tangible impact on business success.

Important Notice:

Please ensure you meet the job criteria before applying. Repeated applications that do not align with the required qualifications may result in removal from the applicant pool. Careful review of the job requirements is encouraged before submitting an application.

Visa Status:

Applicants must have permanent residency or Australian citizenship. Please provide details of visa status when applying.