Content Strategist – Freelance (Marketing-Focused | Brisbane-Based with Onsite Collaboration)

• Location: Brisbane-based; regular in-person touchpoints required (minimum one day onsite per week)
• Role Type:Freelance / Project-based
• Hours: 2 to 3 days per week; minimum one day onsite
• Salary Range: $65 to $75 per hour, dependent on experience and equipment

About the Company:

An industry leader in safety training and consulting, operating nationwide with a reputation for excellence in workplace safety. Known for delivering nationally recognised training programs and compliance solutions, this organisation supports Australian businesses in achieving and maintaining the highest safety standards across multiple sectors.

Job Overview:

A freelance Content Strategist is required to work alongside the Marketing Manager and Demand Planning team. The primary focus is on developing and implementing targeted content strategies that align with overall brand positioning and sales objectives. This is a Brisbane-based role, with regular in-person collaboration touchpoints required to support alignment and teamwork - particularly during the initial phase of the engagement. Flexibility may be considered over time.

Key Responsibilities:

• Collaborate with marketing and planning teams to interpret sales insights, brand messaging, and market trends into content strategies.
• Craft strategic content plans to boost brand visibility, drive engagement, and generate quality leads.
• Write and oversee the production of content across multiple platforms, including:
• Blog articles (SEO-optimised and audience-centric)
• Customer newsletters (timely, informative, and relationship-building)
• Social media posts (aligned with campaign goals and tone of voice)
• Email marketing campaigns (targeted for re-engagement, lead nurturing, and conversion)

Who Should Apply?

• Content marketers with a strategic mindset and strong commercial acumen.
• Writers skilled in crafting compelling copy with measurable business impact.
• Professionals confident in working collaboratively across departments to deliver cohesive content outputs.
• Individuals comfortable with regular in-person collaboration touchpoints, particularly during the initial stages of the engagement.
• Freelancers based in Brisbane who thrive in a fast-paced, purpose-driven environment and are seeking flexible, project-based opportunities within a high-performing team.

Join the Team:

Play a key role in building content strategies that fuel marketing momentum and align with national brand direction. Contribute to a safety-first organisation where meaningful impact meets strategic creativity.