Content Marketing Specialist (Project)

About the Business

This is a fast-growing Australian B2B SaaS business in the data automation space, now eight years in and scaling quick. The platform connects CRMs, accounting software, marketing tools and more — giving finance teams and business operators a single place to query data, run reporting, and automate workflows through AI. With 4,000 businesses on the platform, a 25% free trial conversion rate and 40% annual growth achieved with zero marketing spend, the fundamentals are strong.

The founder is deeply technical and highly hands-on. There is a small, efficient offshore development team. The business is product-led, not sales-led — and the buyer is typically a time-poor, technically literate finance professional who makes decisions independently once they have accurate, useful information in front of them.

The Opportunity

The business has a significant untapped asset: a founder with deep domain knowledge, genuine customer insight, and a growing library of product stories and use cases. The bottleneck is getting that knowledge out of his head and into content that works across multiple channels — consistently, professionally, and at scale.

A basic content pipeline already exists (Loom recordings → transcripts → blog posts → LinkedIn → in-platform). The goal is to improve the frequency, quality and channel coverage of that output — not to build brand awareness from scratch, but to ensure that when the right buyer encounters the product, the information they need is clear, accurate and easy to act on.

This is not a top-of-funnel problem. The ICP doesn’t need to be won over emotionally — they need accurate, well-structured information that lets them make a fast decision. Think less “thought leadership” and more “technical authority meets genuine utility.”

What You’ll Be Working On

• Improving and systematising the existing content workflow (Loom → transcript → blog/LinkedIn/in-platform)
• Increasing content frequency and quality across existing channels
• Identifying and developing new content formats and channels suited to a technical, self-service B2B audience
• Helping distil complex product capabilities into clear, accurate explainers and feature content
• Supporting the development of in-app documentation and self-serve resources
• Leveraging AI tooling (the founder is technically sophisticated and uses AI heavily) to streamline production
• Working with customer success stories and use cases to produce content that resonates with finance teams

Who You Are

You’re a strong content marketer with experience writing for technical or B2B audiences — ideally within SaaS, fintech, accounting or a related sector. You understand the difference between content that generates awareness and content that supports decision-making, and you know how to do the latter well.

Beyond the skills, the working style matters just as much here. Specifically, you’re:

• Highly self-directed — you don’t need hand-holding, and you take a project from brief to delivery without constant check-ins
• Fast and responsive — the founder has a bias for action and completes tasks quickly; you match that energy
• Comfortable working remotely and asynchronously, ideally with offshore experience
• Skilled at extracting insight from raw material — whether that’s a Loom recording, a transcript, or a product walkthrough
• Happy to start small, prove the model, and iterate from there; not looking for a big retainer before delivering results
• Able to take technical subject matter and make it genuinely readable, without dumbing it down

What’s Not Required

This role doesn’t require someone who wants to build a personal brand strategy or run influencer campaigns. It’s not about reach for reach’s sake. The business already has strong organic growth — what it needs is better communication of what it already does, to the people already looking for it.

Top-of-funnel tactics, paid media, and broad brand-awareness activities are out of scope. This is a focused content execution role.

Working Arrangement

• Project-based engagement to start, with scope agreed upfront and iterated from there
• Fully remote
• The founder is available 4–5 hours per day and is extremely responsive — he expects the same
• Flexible hours, but turnaround on tasks is expected to be fast once work is assigned
• Budget and hours TBD based on experience and proposed scope; the preference is for a fair, outcome-oriented arrangement rather than a large fixed retainer

How to Apply

Applications are managed through Cemoh. We review all expressions of interest, shortlist based on experience and fit, and introduce selected candidates directly to the client. We do not share client details publicly.

To apply, please submit your expression of interest via the Cemoh platform, including a brief note on your experience with B2B or technical content, and any relevant examples of work.