Fractional CMO – Baby Apparel | Remote or Canberra
Fractional CMO needed for a start-up in the baby apparel industry. Focus on brand growth.
Job Description
- Role: Fractional CMO – Start-Up Project
- Location: Remote or Canberra
- Salary Range: Up to $6,000 including Cemoh fees
About the Project
An exciting opportunity to be part of a purpose-driven start-up in the early stages of launching a new product line in the baby apparel industry. Currently progressing through branding and product development, this project is ready to bring on a strategic marketing expert to guide its next phase of growth.
Job Overview
Looking for a skilled and creative Fractional CMO to develop and deliver a go-to-market plan focused on brand awareness and customer engagement. This role will involve research, positioning, and campaign planning to support a successful launch.
Key Responsibilities
- Conduct competitor and market research
- Identify and analyse customer demographics
- Monitor industry trends and insights
- Shape brand positioning and strategy
- Develop a tailored marketing plan to drive awareness and sales
- Collaborate with branding and digital teams
Ideal Candidate
- Strong background in marketing strategy and research
- Experience with early-stage or start-up brands
- Knowledge of baby apparel, fashion, or sun safety industries is a bonus
- Strategic thinker with a creative edge
- Excellent understanding of customer behaviour and trend forecasting
- Ability to work collaboratively across teams and disciplines
Join the Team
Play a key role in building a brand from the ground up. This role offers the chance to make a real impact, contribute to meaningful work, and be part of an agile, forward-thinking team.
Important Notice
Please ensure you meet the key criteria before applying. Submissions that do not align with the job requirements may be excluded from future opportunities.
Visa Status
Please confirm your current visa status. Australian citizens or permanent residents are preferred in line with role requirements.