1. Who Was the Client
Our client was a large national organization operating within the recruitment and workforce solutions sector. The group managed multiple subsidiary businesses across Australia, each focused on distinct workforce segments. While several of these entities had limited local marketing support, there was no overarching strategic direction or unified marketing leadership at the group level. The organization approached Cemoh to establish a coordinated approach that could bring consistency, capability, and structure to their marketing activities. This engagement represented their first experience with external marketing leadership. Their goal was to align marketing across all brands, improve candidate attraction in a competitive market, and determine the right internal marketing structure before investing in a permanent team.
2. What Was the Challenge
The organization faced a fragmented marketing environment. Each subsidiary operated independently, resulting in duplicated effort, inconsistent messaging, and inefficiencies in campaign delivery. This lack of coordination was particularly evident in candidate attraction—an essential component of success in the recruitment industry. Without centralized oversight or a unified strategy, the group was unable to leverage its scale or brand strength effectively. Individual business units were requesting ad-hoc marketing assistance, stretching limited internal capacity and slowing progress. Leadership recognized that without a cohesive marketing framework, growth opportunities would remain constrained. They needed an agile solution that could unify strategy, streamline delivery, and introduce experienced marketing leadership across the entire portfolio.
3. What Was Our Solution
Cemoh deployed a fractional Chief Marketing Officer and a fractional Digital Marketing Manager to act as an embedded marketing department within the group. This team provided both strategic oversight and hands-on implementation, creating a clear marketing roadmap aligned with business objectives. We introduced standardized processes, shared resources, and consistent messaging across all subsidiary brands. The fractional model gave the organization immediate access to senior marketing expertise without the cost and commitment of full-time hires, while providing the flexibility to test structures and approaches before building a permanent internal team. Over time, the Cemoh professionals became trusted advisors to both leadership and business unit managers, delivering clarity, accountability, and measurable progress.
4. What Were the Results
Initially engaged for a three- to six-month period, the partnership evolved into a long-term relationship lasting more than two years. Within the first six months, the organization saw significant improvements in campaign efficiency, brand alignment, and cross-business collaboration. Cemoh’s team effectively became the in-house marketing function, managing recruitment campaigns, digital strategy, and supplier coordination. The longevity of the engagement reflected the client’s confidence in the fractional model and the results achieved. Leadership valued the strategic insight, structure, and professionalism that Cemoh provided—delivering the benefits of an experienced marketing department at a fraction of the cost and risk of building one prematurely.
5. What Were the Long-Term Outcomes
At the conclusion of the engagement, the client transitioned to a fully internal marketing team, guided by the strategy, systems, and operational discipline established during Cemoh’s tenure. The newly appointed marketing leader continued to collaborate with Cemoh for nearly a year to ensure a smooth transition and continuity of performance. Today, the organization benefits from a right-sized, efficient marketing function that reflects its true operational needs. Marketing activity is structured, budgets are optimized, and brand consistency has been achieved across multiple entities. This engagement highlights how Cemoh’s fractional marketing model can accelerate capability building, reduce inefficiencies, and create a sustainable foundation for long-term marketing success within large, multi-brand organizations.