Link-Building Strategies Every Growth-Focused Business Should Rely On

Growing any business isn’t an overnight task. It relies on continuous attention to detail, willingness to adapt to market changes, digital marketing efforts, and investments. Out of them all, SEO is a game-changer. One of its growth-focused techniques is link-building. 

Recently launched a brand? In search of ways to make the most out of it? If that’s the case, it’s the right time to implement link-building strategies that will work wonders. 

If you’re unsure about what tactics or practices you should rely on, no worries at all. In this detail-oriented blog post, we’ll break down some core principles and techniques to generate high-quality backlinks and prove your brand as a leading entity. 

Let’s go into the details…

Basic Principles You Need to Know

Without principles, no strategy can work, and link-building is no exception. 

• Quality over Quantity – Remember, a single, high-quality backlink from a trusted, niche-relevant site is far more beneficial than multiple links from unreliable sources. 
• Relevance – Relevance matters most. The content and audience of the website you’re linking to should resonate with your business niche. If you get links from a relevant source, they carry more weight and drive qualified traffic to your business site. 
• White Hat Practices – It’s strongly advisable to focus exclusively on ethical, search engines, especially Google-compliant “white hat” SEO techniques. This way, you’ll avoid penalties. Steer clear of paid link schemes, link farms, and utilise automated tools for efficient link acquisition. 
• Relationship Building – Establish authentic connections with top-notch industry peers, blogging experts, and journalists. It’s a sure way to earn valuable, long-term link prospects that will benefit your brand. 
• Patience and Consistency – Link-building isn’t a quick process; it’s a long-term investment. So, make consistent efforts for at least three to six months to yield meaningful results in search rankings. 

Core Link-Building Strategies

Once you’re aware of what’s right in link-building, now look at some result-oriented strategies that, if followed adequately, will amaze you. 

Create Linkable Assets

This sustainable strategy produces consistent, exceptional, and data-driven content that other websites naturally want to link to. 

• Original Research & Data Studies – Consider publishing unique statistics or surveys to make your brand more authoritative and the most citable source. 
• In-Depth Guides & Tutorials – Create informative articles and guides on specific topics, as they’re now widely considered go-to sources for others in your specific field. 
• Infographics & Visual Content – Remember, visual content makes a lasting impression on the audience than textual content. Therefore, transform complex information into visually compelling charts and infographics, boosting the prospects of sharing and linking to. 
• Interactive Tools – Leverage the power of tools, free calculators, quizzes, and comparison matrices to solve your audience’s specific problems and attract quality links naturally. 

Broken Link Building

Another effective link-building technique is to find broken outbound links on other websites with a similar niche. To make this happen, utilise tools like Ahrefs and SEMrush. Create relevant replacement content on your site, then contact the webmaster to provide it as a valuable fix for their broken link. 

Guest Blogging

Guest blogging is what most businesses rely on to generate high-quality backlinks. Write compelling, value-driven, and solution-oriented content and find reputable sites with a High DA and the same niche.

If you’re unable to do it yourself, seek out professional guest post writing and submission services from a reliable link-building firm. They will strive to build exposure, establish expertise, and ensure valuable contextual links back to your site within the content or author bio.

Reclaim Unlinked Mentions

Keep tabs on the web for mentions of your brand, its products, or services that don’t include a hyperlink. Write a simple, professional, yet polite email and send it to the site owner. If the owner allows, insert a link, and you will convert these mentions into valuable backlinks. 

Competitor Backlink Analysis

Use SEO tools such as Ahrefs, SEMrush, Moz, and others to analyse where your competitors are getting backlinks and what strategies they’re utilising. Therefore, you’ll find proven opportunities and identify relevant sites to target for your own outreach efforts. 

Digital PR & Media Outreach

Next, develop newsworthy stories and expert insights. Once done, pitch them to journalists and renowned media outlets. Help A Reporter Out (HARO) is a top-notch platform where you can connect with journalists seeking sources. So, provide them with high-authority links from news sites, boosting your site’s worth and credibility. 

Local Link Building

As a business owner, if you’re targeting a specific geographic area, the wise approach is to focus on getting listed in quality local directories, such as Google Business Profile. Sponsor local events and partner with other community businesses to secure highly authoritative, relevant local links, contributing to keeping your business ahead of the curve.