Five Email Marketing Tips to Attract More Customers

Email marketing is not dead. In fact, it is more alive than ever.

While social media grabs headlines and ad platforms evolve daily, email remains one of the most powerful tools in a marketer’s toolkit. Why? Because it delivers results more consistently.

Whether you are nurturing leads, announcing product launches, or simply reminding customers that you still exist, email marketing does the job with minimal fuss and maximum return. But that does not mean every campaign is a home run. It takes the right strategy, tools, and tone to cut through the clutter.

In this post, we will share five pro-level email marketing strategies that go beyond the basics. Each one is backed by experience, data, and practical results. This is perfect for business leaders looking to elevate their digital marketing efforts.

1. Nail Your Segmentation Strategy

Sending the same email to your entire list is a great way to be ignored. Segmentation is how you avoid that fate.

By dividing your list into meaningful groups, like based on behaviour, demographics, or buying stage, you can tailor your message to resonate with specific audiences. This boosts engagement, click-through rates, and ultimately, conversions.

Pro Tip:

Start with simple segments like:

• New Subscribers: Welcome series and onboarding
• Engaged Customers: Upsell and loyalty campaigns
• Inactive Users: Win-back emails

For example, Campaign Monitor, a trusted Australian email marketing tool, found that marketers using segmented campaigns saw a 760% increase in revenue.

2. Craft Subject Lines That Actually Get Opened

You could write the perfect email body, but if your subject line is dull, no one will ever see it.

Subject lines are your foot in the door, so treat them with the care they deserve. A good subject line teases value, creates curiosity, and speaks directly to the recipient’s needs or interests.

What Works:

• Personalisation: Use first names or location when appropriate
  Clarity: Avoid clickbait. Make your offer clear
• Urgency and exclusivity: “Ends today” or “For VIPs only” (but use sparingly)

Subject lines with fewer than 50 characters tend to perform better on mobile. Also, emoji use is climbing but should be used wisely. Overuse can hurt open rates and brand credibility.

Want inspiration? Check out Really Good Emails for subject line and layout examples from top global brands.

3. Optimise for Mobile (Or Lose 50% of Your Audience)

In 2025, most of your customers are checking email on their phones. If your layout does not load well, buttons are too small, or images are broken then your email is deleted in seconds.

Designing for mobile is no longer optional. It is essential.

Mobile Must-Haves:

• Responsive templates
• Single-column layout
• Clear calls-to-action (CTA) with tappable buttons
  Short paragraphs and bullet points

Tools like Litmus and Email on Acid can preview how your email appears on different devices and email clients, helping you catch issues before you hit send.

4. A/B Test Everything (and Keep Learning)

The beauty of email marketing is that it is endlessly testable. You do not have to guess which subject line will perform best or which layout converts more readers. You can test it.

A/B testing (also called split testing) compares two versions of an email by changing one element at a time. This could be your subject line, CTA button colour, layout, or even send time.

How to Start:

• Pick a single variable to test
• Split your audience evenly
• Let the test run long enough to gather meaningful data

Platforms like Mailchimp, Klaviyo, and ActiveCampaign offer built-in A/B testing tools that make this simple. The insights you gain help you make smarter decisions campaign after campaign.

5. Automate With Purpose

Automation is not just a time-saver but also a revenue driver. Automated workflows allow you to send the right message at the right time without lifting a finger.

But too many businesses either underuse automation or overcomplicate it. The key is to automate with purpose.

Best Use Cases:

• Welcome series
• Abandoned cart reminders
• Post-purchase follow-ups
• Birthday or milestone emails

These workflows build trust and encourage customer action at key moments. Think of them as your 24/7 sales assistant.

Platforms like HubSpot and Klaviyo shine in this space. They allow behavioural triggers, dynamic content, and even revenue tracking. For Australian users, Vision6 is another great option with local support.

Bonus: Track the Metrics That Matter

Not all metrics are created equal. Open rates, while useful, are no longer the gold standard, especially with changes in privacy tracking (thanks to Apple’s Mail Privacy Protection).

Instead, focus on:

• Click-through rates (CTR)
• Conversion rates
• Revenue per email
• List growth and unsubscribe rates

The more aligned your metrics are with business goals, the better you can assess email marketing’s true ROI.

Conclusion: Email Still Works If Done Right

Too many businesses treat email marketing like a checkbox. They send out mass campaigns, hope for the best, and then wonder why their list goes cold.

The truth is, email marketing is a living system. It responds to effort, strategy, and constant improvement. By focusing on segmentation, subject lines, mobile design, A/B testing, and thoughtful automation, you are not just sending emails. You are building a customer engine.

If you are too busy to implement these strategies in-house or want the peace of mind that comes with experience, consider bringing in a Fractional Digital Marketing Expert.

At Cemoh, we connect top-tier marketers with Australian businesses that want results without the commitment of a full-time hire. Whether you need help designing campaigns, managing lists, or increasing conversions, we’ve got someone who fits your business.

Ready to get serious about email marketing? Hire a Fractional Marketing Expert now.