Lauren O'Neill

Led the development and implementation of Queensland Ballet’s digital, data and CRM strategy to segment and grow audiences, enhance customer experience, and support revenue goals and retention across the company, Thomas Dixon Centre and Academy.

Oversaw all digital platforms, CRM systems and marketing automation, informing digital marketing strategies to maximise ROI across paid, owned, and earned channels, ensuring data-driven marketing performance and a cohesive brand experience.

Led the ANZ digital marketing function for Flight Centre’s B2B corporate brands, driving acquisition and retention growth, pipeline quality and digital performance across Australia and New Zealand.

Accountable for all paid, owned and earned digital channels, marketing technology, analytics and digital optimisation.

Led ghd’s ANZ digital, eCommerce and social strategy to deliver online commercial growth, elevate brand presence and enhance the end-to-end customer experience across Australia and New Zealand.

Accountable for digital performance, owned, earned and paid media improvement, website optimisation, CRM, media investment and cross-functional alignment with commercial objectives.

Acted as primary client partner, translating goals into digital strategies.

Led digital strategy, performance outcomes and end-to-end campaign delivery for national clients across retail, travel and lifestyle sectors, driving acquisition, engagement and commercial performance.

Focused on growth strategy, optimisation leadership and senior client advisory within a digital performance agency environment.

Acting as the main point of contact, I managed end-to-end delivery of multi-channel digital projects for multi-national brands, focusing on project management, performance marketing strategy, campaign implementation and operational excellence across key digital channels to drive performance outcomes.