Summary
Bringing Clarity to Complexity.
Kelly transforms marketing strategy into action – driving growth, streamlining operations, nurturing culture, and leading high-impact, multi-channel marketing that delivers exceptional, measurable results.
From big picture to bold execution.
As the founder of Tuesday Logic, Kelly is a hands-on, dynamic marketing and operations expert with over 15 years’ experience. She has a sharp eye for efficiency and a deep commitment to culture and compliance. Tuesday Logic was established to empower ambitious businesses with strategic, high-impact marketing leadership.
Whether you’re launching a new venture, scaling an existing business, or refining your marketing strategy, Kelly’s approach helps you move faster, think smarter, and achieve more with confidence.
From Kelly.
I’m Kelly Dimkovska, a marketing and operations leader with 15+ years’ experience driving growth in the highly regulated healthcare sector.
I founded Tuesday Logic to give businesses what they often struggle to find: senior-level marketing leadership without the cost of a full-time executive.
I partner with clients to uncover gaps and opportunities, then build scalable marketing roadmaps aligned to commercial goals. From strategy to team design and leadership, my focus is on creating marketing functions that perform today and continue to deliver as the business scales.
Beyond strategy, I stay hands-on, optimising MarTech stacks, streamlining processes, and ensuring the right resources are in place for maximum impact.
I mentor teams to build internal capability, set clear performance metrics, and stay closely aligned with leadership so marketing is always tied to the bigger business picture.
Whether it’s a one-off tactical plan, advisory support, or ongoing fractional leadership, my approach is practical, flexible, and results-driven.
Equally comfortable in the boardroom or alongside delivery teams, I bring curiosity, creativity, and accountability. My leadership style centres on relationships, empowerment, and developing exceptional marketers, while remaining structured and data-driven.
I work with a select number of clients through Tuesday Logic to help them market smarter and grow faster. I’m currently open to new engagements - let’s connect.
Experience
Splice Marketing - Healthcare Marketing Agency
Marketing Executive, Chief Operating Officer / Chief Marketing Officer (2018 - 2025)
Over 7.5 years, I helped build Splice Marketing from the ground up, translating the company’s strategic vision into executable plans and driving growth across operations, marketing, and client delivery.
I led cross-functional teams, implemented standard operating procedures and Martech and developed quality assurance frameworks to improve quality output and accelerate delivery. I was also heavily involved in recruitment, training, mentoring, and performance reviews.
On the client side, I managed a VIP portfolio of high-profile healthcare organisations, oversaw account performance and client experience, and ensured all outputs met compliance and brand standards. By combining strategic leadership, operational excellence, and hands-on marketing expertise, I helped build a high-performing and aligned team, foster strong client relationships and contributed significantly to the agency’s growth.
Vividus - Healthcare Marketing
Marketing Consultant (2014 - 2018)
At Vividus, I worked across sales, hands-on marketing delivery and client management, building strong healthcare client relationships and driving growth.
I prepared project and retainer quotations, forecasted to meet sales targets, and personally executed or collaborated closely with teams to deliver marketing campaigns and assets, while ensuring compliance, performance and clear visibility of outcomes.