
Summary
Strategic, commercially minded, and execution-driven, I bring 15+ years’ of experience leading marketing, operations, and business growth in complex, regulated environments.
As COO and CMO at Splice Marketing, I drove the agency’s vision from the ground up, leading cross-functional teams, embedding a high-performance culture, and translating business strategy into scalable marketing and operational success.
I’ve overseen national healthcare accounts, built and led specialist teams across digital, content, and account service, and implemented the systems, processes, and standards that elevated service delivery and client outcomes.
I’m a trusted executive leader with deep expertise across strategic planning, internal communications, performance analysis, compliance, and team development. I have also stayed actively engaged in the marketing function by retaining a small but high-value portfolio of healthcare clients.
Since 2023, I’ve worked as a Strategic Marketing Advisor with Solution Minds Consulting. In this role, I’ve conducted in-depth marketing audits, built and refined strategic plans, and supported implementation across digital platforms. Whether it’s aligning internal teams, restructuring marketing operations, or identifying untapped digital opportunities, I thrive on bringing clarity, structure, and momentum to businesses ready for their next growth phase.
Equally comfortable in the boardroom or in delivery, I bring curiosity, insight, and accountability to every challenge, with a leadership style shaped by creativity, grit, and a commitment to excellence.
Experience
Splice Marketing
Marketing Executive, Chief Operating Officer / Chief Marketing Officer (2018 - current)
Over 7.5 years of working with Splice Marketing, I've held a number of different roles. From Marketing Executive to CMO and then COO, I drove the agency’s vision from the ground up, leading cross-functional teams, embedding a high-performance culture, and translating business strategy into scalable marketing and operational success.
I have also stayed actively engaged in the marketing function by retaining a small but high-value portfolio of healthcare clients.
Vividus - Healthcare Marketing
Marketing Consultant (2014 - 2018)
Delivered multi-channel strategies for healthcare brands and managed projects, budgets, and client relationships.