James Birchall
Chief Marketing Officer
Experienced Digital Marketing Leader Specializing in SEO, PPC, and Team Management
Summary
Seasoned digital marketing leader with over 10 years of experience in SEO, PPC, social media, influencer campaigns, and UI/UX optimization. Skilled in driving revenue, scaling user growth, and managing high-performing teams. Adept at strategic planning and delivering measurable results. Expertise in SEO, PPC & Content Strategy, Team Management & Leadership, Data-Driven Growth & Analytics, UI/UX Optimization, and Blockchain & NFT Integration. Strong soft skills in Collaboration, Adaptability, Strategic Problem-Solving, and Clear Communication.
Experience
SEE DIGITAL
Digital Marketing Consultant (2022 - current)
Advises clients on full-funnel marketing strategies, drives 25% monthly increase in inbound leads, and optimizes conversion funnels. Oversees multi-channel campaigns integrating SEO, PPC, social media, digital PR, and influencer outreach.
INQUBI
Tech Consultant (2022 - 2023)
Guides smart contract development for a blockchain-based NFT mobile app, increases user adoption by 40%, and formulates go-to-market strategies. Collaborates cross-functionally to ensure seamless deployment of blockchain solutions.
CATCHA GROUP / INSTAHOME
Head of Marketing (2020 - 2021)
Leads a 20-person team in PPC, SEO, UI/UX, social media, content, PR & Data Analytics. Achieves 40% organic traffic growth through targeted SEO and content strategy, raises conversion rates, and grows leads via marketing tactics.
CATCHA GROUP / HITCHBIRD
Head of Marketing (2019 - 2020)
Delivers 20–30% month-on-month growth, generates over $7M in 2019 revenue, attains top search rankings, and positions the company for a potential IPO.
BLACK WOLF DIGITAL
Chief Marketing Officer (2013 - 2019)
Founds and leads a 20+ member digital agency providing SEO, PPC, influencer marketing, and web development. Executes campaigns for major brands, grows annual revenue by 25%, and forms strategic partnerships.
FOOTBALL FOCUS ASIA
Regional Marketing Manager (2010 - 2013)
Secures sponsorships for global sports events, increases event revenue by 30% YoY, and organizes various football cups and tournaments.