Summary
Working in strategic roles for over two decades, I specialize in digital marketing and eCommerce. Noteworthy achievements include record growth in policy sales, leading a global digital marketing team, and delivering multi-billion-dollar revenue streams. Experienced in team leadership, change management, and developing innovative solutions.
Experience
Auto & General Insurance Company Pty Ltd
GM Digital, Marketing & Aggregation (2022 - 2025)
Led a team of 35 in Performance Media, Digital Analytics, SEO, Content, & Aggregation, achieving significant growth in policy and premium volumes. Directed sales for Budget Direct and partners like Compare the Market.
Iress
Global Head of Digital Marketing (2021 - 2022)
Developed a global digital strategy and led the global Digital Marketing team, overseeing infrastructure, campaign strategy, social media, insights, and client experience.
Virgin Australia Airlines Pty Ltd.
Head of Digital Sales & Optimization (2019 - 2021)
Managed a team driving multi-billion-dollar revenue streams across all products. Optimized customer journeys and achieved strong growth despite industry challenges.
Salmat Pty Limited / Netstarter Pty Limited
Head of Sales & Marketing (2017 - 2019)
Led a team of over 60 professionals, acquiring new business and growing a significant customer base. Transformed Salmat Search team into a multi-product digital unit.
Traffika Pty Limited
Chief Executive Officer (2014 - 2016)
Led as CEO, achieved growth goals, and inspired teams and clients to adapt to digital changes. Covered operational, financial, client, and team-related aspects.
Vodafone Hutchinson Australia (VHA) Pty Limited
Head of Digital & Direct Sales (2011 - 2012)
Directed strategic growth of VHA's sales channels, managed a diverse team covering marketing, merchandising, and eCommerce, driving enhancements and sales results.
Telefónica O2 UK Limited
Head of Online Trading - Prepaid & Broadband (2009 - 2011)
Drove sales across prepaid and broadband categories, managed budgets, relationships, and end-to-end experiences for O2's products.
Vodafone UK Limited
Head of Enterprise Online Sales (2007 - 2009)
Increased online market share in SOHO and SME segments, improved online store performance, and delivered sales & revenue targets.