Amy Roche
Chief Marketing Officer
Experienced Marketing and Communications Leader Driving ROI and Brand Growth
Summary
Marketing and communications leader with 20+ years of experience in professional services, retail, and not-for-profit sectors. Skilled in brand transformation, positioning, team building, brand architecture, communications frameworks, stakeholder engagement, and employer brand development. Known for driving ROI, growth, and reputation through clear frameworks and strategies. Education includes Bachelor of Science in Marketing & Communications and Biology & Genetics. Significant roles include Interim CMO/Marketing Advisor at Cygnus Sprints/Ventures, Founder at Retail Rockstars, Senior Marketing & Partnerships at The Good Guys, and more. Proven track record in increasing engagement, lead generation, sales, and customer acquisition.
Experience
CYGNUS SPRINTS/VENTURES
Interim CMO/Marketing Advisor (2024 - 2025)
Increased engagement by 210% and lead generation by 25%. Reduced sales cycle by 30% and enhanced conversion rates.
RETAIL ROCKSTARS
Founder, Chief Marketing Strategist (2016 - 2024)
Delivered end-to-end customer experience campaigns boosting client sales by 28% and new customer acquisition by 40%. Developed strategies for major brands like Myer, BSR, Harvey Norman, and The Good Guys. Partnered with JLL, BDO.
THE GOOD GUYS
Senior Marketing & Partnerships | JVP (2008 - 2016)
Scaled turnover from $18M to $35M through strategic marketing and commercial partnerships. Earned national recognition for team retention and innovative in-store events.
LIFELINE
Head of Marketing and Communications (2004 - 2008)
Led communications strategy across multiple services, managing a team of 25 and 600+ volunteers. Created Lifeline's first national brand and crisis communications guidelines.
ACTION COACH INTERNATIONAL
Head of Global Marketing (2001 - 2004)
Increased new client acquisition by 34% and franchise licensing by 14%. Designed and executed major conferences and events to align stakeholders and elevate visibility.
Qualifications
Marketing & Communications (1997)
University of Illinois at Chicago